I think there’s a huge mistake being made each and every day on the social networking platforms. People connect and then go radio silent. What amazes me is that somehow there’s this belief that if you simply connect with lots of people you will get the proverbial “world beating a path to your door … continue reading »
Last week, I made a bold move and authored a 90 page E-Book on social networking. I didn’t write it because I felt I could become the next internet millionaire nor did I write it because I expected any degree of fame to come from it . . . I wrote it because there’s an … continue reading »
A few weeks back, I did a podcast detailing the changes in the sales landscape. One of the things that I mentioned is how prospects now like to begin (or continue) part of their information gathering anonymously meaning . . . First the obvious (Duh Paul) part: They will visit our websites Check product/service review … continue reading »
There have been some serious changes to the business landscape in the last few years. Our prospects and customers are busier, more distracted, they have more on their plate due to downsizing. They choose to begin their search for vendors online and in many cases, keep it online and just to make it interesting . … continue reading »
One of the things that I’ve done (quite intentionally) is build stages where I can demonstrate the Castain brand. My strategy was to begin with my blog and have all my other efforts point to it in a way that wasn’t over the top “look at my blog”. With my blog at the center, I … continue reading »
There was a really cool show on Thursday evenings back in the 80’s called “Cheers”. It was a show about a bar “where everybody knows your name” as evidenced by everyone yelling out “Norm!” every time this one dude walked into the bar. I believe that deep down, we all want something similar! I’m not … continue reading »
Like any other social networking platform, Google+ has mixed reviews. Some “Get It” Some Don’t I’m no different with my opinion and it can certainly fluctuate day by day as I embark on yet another platform. Let’s address my “I don’t get it days” in plain, straight up, in your face lingo. Nobody truly cares … continue reading »
So I’m sitting waiting to meet with my banker the other day and found myself getting both impatient and annoyed. She was now 15 minutes late for our appointment and I can see her still with another client. Normally, I’m a patient dude, but it annoyed me that she never got up and gave me … continue reading »
Right now, as you read this, somebody, somewhere is typing in someone’s name in a search engine. They click search and a life’s work (or lack thereof) unfolds at the speed of light. What if it was your name? Would it represent you in a way that you would be proud or would it lend … continue reading »
I look forward to hearing from you!
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