1) Are you involved or are you on the sidelines? 2) Are you interacting or are you just broadcasting? 3) Are you “collecting” followers . . . or are you taking the time to connect. Adjust accordingly or simply do nothing . . . both will get you results 🙂 Today’s News Paul Castain’s Social … continue reading »
So there you are scrolling through your contacts and suddenly it hits you . . . Tom unfriended you! Imagine that . . . you of all people . . . unfriended! You know for a fact that you’ve done nothing wrong and you’ve tried your best to be nice to Tom but Tom leaves … continue reading »
I suppose I could ease into today’s blog with some prefacing or I could just simply “go there” so what the heck . . . I think way too many people don’t know how to leverage the “social” part of “social” networking. They get hung up on the technology and tools and guess what? They … continue reading »
Time and time again I refer to building our network as a “courtship”. To that end, how crazy would it be for us to disappear from that courtship, for a large block of time, and then reappear only to go for the proposal? Kind of crazy, huh? That’s how people feel when you reappear only … continue reading »
A few weeks back, I did a podcast detailing the changes in the sales landscape. One of the things that I mentioned is how prospects now like to begin (or continue) part of their information gathering anonymously meaning . . . First the obvious (Duh Paul) part: They will visit our websites Check product/service review … continue reading »
A clinger is someone who clings to people they network with. Not in a freaky “you better back off before I get an order of protection” kind of way . . . They cling to the same people at networking events They cling to the same people on Twitter and Linkedin They cling to the … continue reading »
There have been some serious changes to the business landscape in the last few years. Our prospects and customers are busier, more distracted, they have more on their plate due to downsizing. They choose to begin their search for vendors online and in many cases, keep it online and just to make it interesting . … continue reading »
There is a bit of a debate going around the sales circles these days and it centers around sales and if the act of selling has changed. To that, I say “yes and no!” Let’s get the “No” out of the way first. Selling hasn’t changed as far as the act of fulfilling a need, … continue reading »
One of the things that I’ve done (quite intentionally) is build stages where I can demonstrate the Castain brand. My strategy was to begin with my blog and have all my other efforts point to it in a way that wasn’t over the top “look at my blog”. With my blog at the center, I … continue reading »
There was a really cool show on Thursday evenings back in the 80’s called “Cheers”. It was a show about a bar “where everybody knows your name” as evidenced by everyone yelling out “Norm!” every time this one dude walked into the bar. I believe that deep down, we all want something similar! I’m not … continue reading »
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