This is Part 2 of a 2 part guest post from Nigel Edelshain. In yesterday’s post I suggested we, as sales professionals need to change up our game in 2011. We need to grab hold of the opportunity to use the new tools out there (social media and Sales 2.0) to “level the playing field.” … continue reading »
A few weeks back I shared with you lessons from my 2 Year Journey To Brand Me. I thought it might be helpful if I shared with you several random thoughts on the concept of building a community. 1) Create places where your community can interact with your brand. Obviously a blog should be one … continue reading »
In the spring of 2008 I addressed the national sales force of a billion dollar company and told them they needed to get Linkedin! I told them it was the best thing since sliced bread and how their personal brand depended on a venue like LI. A month later, I scratched my head, clueless, wondering … continue reading »
As I’ve said before on many occasions, hitting a threshold can be a good thing if you harness that energy and do something with it. Two years ago in November 2008, I did just that! I knew I had to create a “Paul Castain” brand, but had no clue how to do it. So I … continue reading »
So there you are minding your own business and low and behold someone sends you a request to connect , be “friends” or for the Twitterati, you’ve been “followed”. Do you accept, “friend” or go off the deep and “follow back”? Before we continue, you need to know something about me and its not easy … continue reading »
In this week’s podcast, I outline a few key philosophies that can profoundly impact your social networking progress. 1) The Patience/Urgency Relationship: How long should this Social Networking stuff take? How long should I give it? How do I expedite my results? Why does Paul keep asking these questions? While you’re exercising patience, you might … continue reading »
he story of social media isn’t a tale that begins with a “once upon a time” or even with a Jedi like “A long, long time ago, on a fan page far, far away” The story is so much more profound than that. One might argue that the “story” of social media is the content we … continue reading »
Sometimes we confuse a lack of opportunity with opportunities that are there but we just haven’t found yet. This week’s 2 minute sales tip jumps all over that concept! Invest 2 minutes in yourself by checking out this audio and then . . . Let’s get out there and sell something gang! Powered by Podbean.com … continue reading »
How do you view your competitors? Do you respect them? Hate them? See them as taking food off your table? I once did a consulting project for a very successful entrepreneur who told me “Every business needs an evil empire to conquer. It drives everyone’s performance.” That’s certainly one way of looking at it! Today, … continue reading »
Someone asked me a really cool question the other day. They were concerned with just being one of multiple connections that people have in their network and they wanted to know . . . How does one stand out in a sea of networking contacts? Since they rejected my initial response of “Embracing nudity on … continue reading »
I look forward to hearing from you!
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