So you’re at a networking event and you want to start a conversation with someone. After the ceremonial exchange of business cards and obligatory “What do you do?” What does one say to jump start a good conversation? I’ve put together several tips for you in this week’s podcast and as a bonus they will … continue reading »
I was talking with someone in my network the other day who said something along the lines of “Let’s say your company was a company that used our type of product which I know you don’t” I stopped him and said “I have 3 companies that are resellers of that type of product so actually … continue reading »
Back in December of 2008 I decided to launch Phase II of my “Castain 2.0” campaign by embracing that crazy bird we call “Twitter” For me it was like I showed up and was talking in this huge arena and no one was listening. I’ll spare you a long, drawn out, play by play and … continue reading »
As many of you know, one of my social networking strategies is to transition at least 5 of my “virtual” relationships to “real” time each week. Needless to say, the relationship is worth more, once I move it off the computer screen. I thought it might be helpful if I shared with you how I … continue reading »
Do you believe in Sales Karma? If you would have asked me that 3 years ago, I would have invited you to lay off the hashish, but today I see it differently. Lately, I’ve been the victim of just some awful attempts from sales people. They are so bad they make those crazy emails you … continue reading »
Several months back I was watching the George Lopez show and low and freakin behold, he had “Slash” jamming away with his band. A week or so later Slash shows up in some smoky hole in the wall night club and jams with a couple of local dudes, does a radio interview or three and … continue reading »
At the core of my social media strategy is a firm belief that virtual relationships need to transition to real time. But you’ve heard me say that before, haven’t you? Today, I want to lay out a very simple way for you to provide more value to your network and position yourself as more than … continue reading »
1) Engage in an overabundance of either “me” centered comments and/or self promo. Instead, show a genuine interest in the other person. Get them talking about their favorite subject. Hint: It aint you and your company. 2) Make it evident that you are looking around the room for someone else to talk with. This is … continue reading »
You heard me! Don’t give me that “you talkin to me” look either. Can’t hear me, let me say it louder SALES 2.0 IS VIRTUALLY USELESS that is Until you move it to Real Time! This is perhaps one of the biggest disconnects I see with many of us Sales 2.0 enthusiasts. We have all … continue reading »
I look forward to hearing from you!
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