Moonlighting For Future Success

Posted August 25, 2012

Whether you know that you will be making a job change or starting your own business or you think you’re in a “Till death do us part” relationship, you need to listen to today’s podcast because . . . We’re going to talk about . . . How, When and Why you need to do … continue reading »

Expediting Your Memorability!

Posted July 8, 2012

There’s a sales study that has been butchered so many different ways that its hard to know what’s real and what isn’t. There’s one interpretation of the study that would lead you to believe that it takes 7 “touches” to make a sale. There’s another interpretation of the study that would lead you to believe … continue reading »

What Do Your Prospects See Of You?

Posted June 19, 2012

Pop Quiz . . . A prospect wants to check you out, anonymously, from afar. They enter your name in Google. What will they see or will they even see anything? They go to Linkedin to check out your background . . .Will they see a profile that’s completed with an actual photo of you … continue reading »

5 Ways You Can Benefit From Twitter

Posted June 9, 2012

Twitter is one of those social networking platforms that you love, you “don’t get” or you just sort of go through the motions! No matter where you are on that whacky continuum, there are multiple benefits to be had on Twitter . . . so guess what? Today We’re Going There! In this week’s podcast … continue reading »

Increasing Your Opportunities Through Your Auto Signature

Posted April 14, 2012

If you’re like most people, and you use an auto signature, you include things like your direct line, perhaps your cell # or maybe even your social networking contact information. I’m not here to tell you to change that but . . . I do have so ideas how you add a little something to … continue reading »

Are You Making This “Google” Mistake?

Posted April 10, 2012

I’m going to go ahead and assume that you understand that your prospects and clients “Google” you. If by some chance you didn’t understand that, then please allow me to tell you . . Your  prospects and clients “Google” you and for the hearing impaired . . YOUR PROSPECTS AND CLIENTS GOOGLE YOU! Now that … continue reading »

The Funny Things About Prospecting

Posted February 19, 2012

Make too many calls and you begin to sound mechanical and scripted. It can also burn you the heck out right quick.  Consider blocking calling sessions that never exceed 2 hours. When the session is done, move on to another sales activity. You can always come back to it later. Put all your eggs into … continue reading »

Why Sales People Need To Get Involved In Social Media!

Posted February 12, 2012

Today, we’re going to be talking about why YOU need to get involved in Social Media! Notice how I didn’t say “Your company” or . . . “Your marketing department” This ones personal because its all about Y.O.U.! I present 3 compelling reasons why and I saved the best reason for last (and no I won’t … continue reading »

Re Humanizing Sales

Posted December 15, 2011

For over 3 years now I’ve encouraged my readers to embrace social networking, blogging, content creation and a variety of tools that comprise the “Sales 2.0” tool set. Quite frankly, I’m starting to worry! I’m starting to worry because there are way too many people who allow their prospects and clients to live exclusively on … continue reading »

Paul Castain
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