Being Real Can Be Scary!

Posted October 31, 2011

Being real can be quite scary because you have to be willing to let people see the real you. Doing so makes you vulnerable to opinions and in some cases . . . Heavy duty judgment! Being real can also be scary to the recipient of your message because it might come across harsh, offensive … continue reading »

Awkward Social Networking Moments!

Posted October 20, 2011

So there you are scrolling through your contacts and suddenly it hits you . . . Tom unfriended you! Imagine that . . . you of all people . . . unfriended! You know for a fact that you’ve done nothing wrong and you’ve tried your best to be nice to Tom but Tom leaves … continue reading »

The Hypocrisy Of The “Social” Media Expert

Posted October 5, 2011

There are an awful lot of “Social” Media experts out there but many (certainly not all) miss the point entirely. They miss the “Social” part completely. They broadcast but they do not interact with their audience. Their audience “@” messages them on Twitter but they do not respond. They have followers . . . but … continue reading »

The Anonymous Prospect

Posted September 27, 2011

A few weeks back, I did a podcast detailing the changes in the sales landscape. One of the things that I mentioned is how prospects now like to begin (or continue) part of their information gathering anonymously meaning . . . First the obvious (Duh Paul) part: They will visit our websites Check product/service review … continue reading »

The Social Networking Mindset!

Posted October 16, 2010

In this week’s podcast, I outline a few key philosophies that can profoundly impact your social networking progress. 1) The Patience/Urgency Relationship: How long should this Social Networking stuff take? How long should I give it? How do I expedite my results? Why does Paul keep asking these questions? While you’re exercising patience, you might … continue reading »

The "Story" Of Social Media

Posted September 23, 2010

he story of social media isn’t a tale that begins with a “once upon a time” or even with a Jedi like “A long, long time ago, on a fan page far, far away” The story is so much more profound than that. One might argue that the “story” of social media is the content we … continue reading »

Selling Power Begins With Powerful Sales Leadership!

Posted September 22, 2010

I had an opportunity to attend the Selling Power Sales Leadership Conference the other day and wanted to share some of my take aways! Note: For those of you who might think Sales Leadership doesn’t apply to sales representatives, I would invite you to think differently. Leadership is not only exercised on a personal level … continue reading »

Paul Castain
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