20 Reasons Why I Won’t Visit Your Blog Again

Posted February 26, 2012

1)    The Topics You Write About Are Useless To Me 2)    You Complicate The Material Instead Of Making It Easy For Me To Grasp 3)    You Piss And Moan Too Much 4)    You Continually Ignore Your Comments 5)    Your Posts Are Way Too Lengthy 6)    You Continually Name Drop And Kiss The Asses Of The … continue reading »

Why Sales People Need To Get Involved In Social Media!

Posted February 12, 2012

Today, we’re going to be talking about why YOU need to get involved in Social Media! Notice how I didn’t say “Your company” or . . . “Your marketing department” This ones personal because its all about Y.O.U.! I present 3 compelling reasons why and I saved the best reason for last (and no I won’t … continue reading »

3 Updates To An Old Sales Adage

Posted January 5, 2012

Did you ever hear the one about . . . “A happy customer tells 3 people an unhappy one tells 11”? Do you believe it or have you been so used to it for last few decades that you’ve accepted it as true today? Those numbers have changed my friend . . . Whether a … continue reading »

What’s Your Plan Once You’ve Connected Via A Social Network?

Posted December 4, 2011

Pop Quiz: What’s your game plan once someone accepts your social networking invite? Do you just leave it to chance while you race off to invite the next “connection”? Or . . . Do you launch immediately into your best infomercial? Sorry for the Monday morning reality check but I’m willing to bet that most … continue reading »

The Fallacy Of The "King"

Posted November 9, 2011

For those of you who clicked on the link for today’s blog thinking it was some kind of “let’s equate sales to Elvis” thing . . . you’re going to be really disappointed! This one is all about “Content Is King!” I get really uptight when I hear that! I think people get a little … continue reading »

Awkward Social Networking Moments!

Posted October 20, 2011

So there you are scrolling through your contacts and suddenly it hits you . . . Tom unfriended you! Imagine that . . . you of all people . . . unfriended! You know for a fact that you’ve done nothing wrong and you’ve tried your best to be nice to Tom but Tom leaves … continue reading »

Networking "Socially" Through Linkedin!

Posted October 17, 2011

I suppose I could ease into today’s blog with some prefacing or I could just simply “go there” so what the heck . . . I think way too many people don’t know how to leverage the “social” part of “social” networking. They get hung up on the technology and tools and guess what? They … continue reading »

The Anonymous Prospect

Posted September 27, 2011

A few weeks back, I did a podcast detailing the changes in the sales landscape. One of the things that I mentioned is how prospects now like to begin (or continue) part of their information gathering anonymously meaning . . . First the obvious (Duh Paul) part: They will visit our websites Check product/service review … continue reading »

The Sales Landscape Has Changed!

Posted September 12, 2011

There have been some serious changes to the business landscape in the last few years. Our prospects and customers are busier, more distracted, they have more on their plate due to downsizing. They choose to begin their search for vendors online and in many cases, keep it online and just to make it interesting . … continue reading »

Paul Castain
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