Writing With "Tone"

Posted February 23, 2011

I kind of feel like a representative of the “Dark Side” when I say that sometimes people can “feel our anger” in the words we write. And if by chance you feel that the word “anger” is a tad strong, would you at least agree that people can tell when we might have the proverbial … continue reading »

Linkedin Groups Can Suck . . .

Posted January 20, 2011

1)    If all you do is show up with an “Entertain me circus boy” attitude. Get involved, start a discussion, give someone an AMEN but stop looking at the groups like they owe you some entertainment. Its up to you to create the experience. 2)    If your idea is to show up and throw up. … continue reading »

Think Before You Post

Posted December 29, 2010

I’m seeing more and more people do things that make me wonder if they are taking a moment to think before they create. Case(s) in point, I’ve watched videos of people trying to create a professional brand and yet they are doing the video in their sweats. Now granted, they were dressy sweats, but it … continue reading »

Cross Pollinate Your Social Networking!

Posted December 21, 2010

When you have an opportunity to connect with someone (traditional or social networking) do you utilize a strategy to maximize your efforts or do you simply hang out in one place and hope for the best? Today, we’re going to talk about how you can dramatically accelerate your networking efforts! Linkedin: When you connect with … continue reading »

Your Cold Call Is Lonely!

Posted December 15, 2010

The most successful sales reps that I have worked with aren’t using a stand alone phone strategy. Yep, its time to go there and you can unclench your fist because I have no intention of stirring up the cold calling is dead debate. I feel it has a place in an overall sales mix. When … continue reading »

The Personal Branding Checkup!

Posted December 12, 2010

So how ya doing in the personal branding department? What are you doing to build this incredible brand called “You”? You see, when it comes to personal branding, most will agree its an important topic but the million dollar question quickly becomes “How does one create a compelling personal brand?” In this week’s podcast, we … continue reading »

21 Ways to Master Linkedin!

Posted December 1, 2010

In the spring of 2008 I addressed the national sales force of a billion dollar company and told them they needed to get Linkedin! I told them it was the best thing since sliced bread and how their personal brand depended on a venue like LI. A month later, I scratched my head, clueless, wondering … continue reading »

Where Does Your Community "Live"?

Posted November 28, 2010

I had a bit of a happy challenge recently. Someone was really pressuring me to contribute to a website they help run. Truth be told, it was starting to get to be a bit much so I really needed to have another heart to heart with them. I told him how much I admired his … continue reading »

Paul Castain
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