As I’ve said before on many occasions, hitting a threshold can be a good thing if you harness that energy and do something with it. Two years ago in November 2008, I did just that! I knew I had to create a “Paul Castain” brand, but had no clue how to do it. So I … continue reading »
There comes a time with every tried and true cliché that even the mere mention of it becomes like nails on a chalkboard or even an annoying relative that keeps inviting himself over for dinner. I’d say we are rapidly approaching that point with a Twitter Fallacy that’s fit for a rumor mill on steroids. … continue reading »
I’m sure by now you’ve heard that we all should have some kind of personal website, blog etc where people can get to know us. But what if you don’t have one? There’s a simple fix. Take your Linkedin profile and make that your portal to “learning more about me”. Here’s what you can do … continue reading »
So there you are minding your own business and low and behold someone sends you a request to connect , be “friends” or for the Twitterati, you’ve been “followed”. Do you accept, “friend” or go off the deep and “follow back”? Before we continue, you need to know something about me and its not easy … continue reading »
1) Joining And Then Hanging Out On The Sidelines: This one hits home with me because its how I quit both Linkedin and Twitter when I first started my “Castain 2.0” journey. I get this dopey “Alright I signed up now entertain me circus boy” vibe from people trying out social networking. Social Networking isn’t … continue reading »
he story of social media isn’t a tale that begins with a “once upon a time” or even with a Jedi like “A long, long time ago, on a fan page far, far away” The story is so much more profound than that. One might argue that the “story” of social media is the content we … continue reading »
I had an opportunity to attend the Selling Power Sales Leadership Conference the other day and wanted to share some of my take aways! Note: For those of you who might think Sales Leadership doesn’t apply to sales representatives, I would invite you to think differently. Leadership is not only exercised on a personal level … continue reading »
Back in December of 2008 I decided to launch Phase II of my “Castain 2.0” campaign by embracing that crazy bird we call “Twitter” For me it was like I showed up and was talking in this huge arena and no one was listening. I’ll spare you a long, drawn out, play by play and … continue reading »
On this week’s Sales Playbook Podcast, I share a strategy that has served me well for the last 15 years. More importantly, I answer the age old question “Castain, how do you find time for all this crazy Social Media stuff?” Download this episode (right click and save) To check out my ridiculously cool Linkedin … continue reading »
I started following someone’s blog recently and about a week or so ago they decided to write about this other blogger and publicly voice their opinion about something the blogger wrote. They were a tad sarcastic and I found it to be pushing the limits of good taste but to each their own. Right? A … continue reading »
I look forward to hearing from you!
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