The Linkedin Invite . . . You Lost Me At Hello!

Posted April 18, 2012

There are 5 major mistakes that people make with regard to Linkedin invites. Mistake #1 When you use that God awful template. I hate that template! It is by far the most anti social, social networking tool on Linkedin! Here’s how it reads . . . “I’d like to add you to my professional network … continue reading »

Why Sales People Need To Get Involved In Social Media!

Posted February 12, 2012

Today, we’re going to be talking about why YOU need to get involved in Social Media! Notice how I didn’t say “Your company” or . . . “Your marketing department” This ones personal because its all about Y.O.U.! I present 3 compelling reasons why and I saved the best reason for last (and no I won’t … continue reading »

We’ve Connected On A Social Network . . . Now What?

Posted February 6, 2012

 I think there’s a huge mistake being made each and every day on the social networking platforms. People connect and then go radio silent. What amazes me is that somehow there’s this belief that if you simply connect with lots of people you will get the proverbial “world beating a path to your door … continue reading »

3 Updates To An Old Sales Adage

Posted January 5, 2012

Did you ever hear the one about . . . “A happy customer tells 3 people an unhappy one tells 11”? Do you believe it or have you been so used to it for last few decades that you’ve accepted it as true today? Those numbers have changed my friend . . . Whether a … continue reading »

Sales Discussions That Need To Disappear in 2012

Posted January 4, 2012

There seems to be an awful lot of unnecessary debate these days. It’s happening in the sales bull pens! It’s happening on social networking platforms! It happening on blogs! Here are two of them that I find useless! The first is this whole definition of a “cold call” I’ve seen this one go round and … continue reading »

Obsessing Over Social Networking Numbers

Posted December 21, 2011

I constantly see people on LinkedIn boasting about how many “connections” they have or putting things out there that read “Connect with me I have 20,000 direct contacts” On Twitter I’ll see things that read “Who will be my 1,000 follower?” In fact, I think that was me at one point. Note: How is that … continue reading »

Why I Authored A Social Networking E-Book

Posted November 28, 2011

Last week, I made a bold move and authored a 90 page E-Book on social networking. I didn’t write it because I felt I could become the next internet millionaire nor did I write it because I expected any degree of fame to come from it . . . I wrote it because there’s an … continue reading »

Anatomy Of A Lousy Sales Email

Posted November 9, 2011

What would your immediate thoughts be if you received this in your Linkedin inbox? Hi Paul, I saw your profile in this group we share. I would like to propose the best Social Media training to your company – should I address such a proposal to your HR director? Kind regards: Name removed Just to … continue reading »

The Best Networking Advice

Posted November 3, 2011

I can’t tell you how many people I’ve heard offer this simple advice but here it is, uncut, unfiltered and unpolished . . . Be helpful to your network! How? Ask people how you can help them? Watch and listen for opportunities to jump in and help. At the end of every conversation . . … continue reading »

Paul Castain
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