Why Does Facebook Have To Be That Way?

Posted October 28, 2011

I see it all the time whether it be in an online discussion or tweet on Twitter. People even tell it to me several times a week . . . “Facebook is for friends and family” or “I keep Facebook private” My question (and title for today’s blog) is . . . “Why does Facebook … continue reading »

The 3 Question Social Networking Test

Posted October 24, 2011

1) Are you involved or are you on the sidelines? 2) Are you interacting or are you just broadcasting? 3) Are you “collecting” followers . . . or are you taking the time to connect. Adjust accordingly or simply do nothing . . . both will get you results 🙂 Today’s News Paul Castain’s Social … continue reading »

Awkward Social Networking Moments!

Posted October 20, 2011

So there you are scrolling through your contacts and suddenly it hits you . . . Tom unfriended you! Imagine that . . . you of all people . . . unfriended! You know for a fact that you’ve done nothing wrong and you’ve tried your best to be nice to Tom but Tom leaves … continue reading »

Networking "Socially" Through Linkedin!

Posted October 17, 2011

I suppose I could ease into today’s blog with some prefacing or I could just simply “go there” so what the heck . . . I think way too many people don’t know how to leverage the “social” part of “social” networking. They get hung up on the technology and tools and guess what? They … continue reading »

Do You Reappear When Favors Are Needed?

Posted October 13, 2011

Time and time again I refer to building our network as a “courtship”. To that end, how crazy would it be for us to disappear from that courtship,  for a large block of time, and then reappear only to go for the proposal? Kind of crazy, huh? That’s how people feel when you reappear only … continue reading »

The Hypocrisy Of The “Social” Media Expert

Posted October 5, 2011

There are an awful lot of “Social” Media experts out there but many (certainly not all) miss the point entirely. They miss the “Social” part completely. They broadcast but they do not interact with their audience. Their audience “@” messages them on Twitter but they do not respond. They have followers . . . but … continue reading »

Are You A Clinger?

Posted September 20, 2011

A clinger is someone who clings to people they network with. Not in a freaky “you better back off before I get an order of protection” kind of way . . . They cling to the same people at networking events They cling to the same people on Twitter and Linkedin They cling to the … continue reading »

The Sales Landscape Has Changed!

Posted September 12, 2011

There have been some serious changes to the business landscape in the last few years. Our prospects and customers are busier, more distracted, they have more on their plate due to downsizing. They choose to begin their search for vendors online and in many cases, keep it online and just to make it interesting . … continue reading »

Perhaps Its Time For A New Playbook!

Posted August 23, 2011

There is a bit of a debate going around the sales circles these days and it centers around sales and if the act of selling has changed. To that, I say “yes and no!” Let’s get the “No” out of the way first. Selling hasn’t changed as far as the act of fulfilling a need, … continue reading »

How and Why I Will Give Google+ A Fair Shot

Posted August 2, 2011

Like any other social networking platform, Google+ has mixed reviews. Some “Get It” Some Don’t I’m no different with my opinion and it can certainly fluctuate day by day as I embark on yet another platform. Let’s address my “I don’t get it days” in plain, straight up, in your face lingo. Nobody truly cares … continue reading »

Paul Castain
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