Its Easier To Write A Check Than To Build A Community

Posted July 24, 2011

There are many reasons why some people still aren’t onboard with Social Media. For some, they are still waiting . . . Waiting to see what happens with it and if it is indeed a fad. Waiting to get some conclusive evidence regarding ROI. For some its an unnecessary debate of traditional media and/or selling … continue reading »

Showing Up Sporadically Isn't A Strategy!

Posted July 5, 2011

Pardon me for being direct, blunt and “going there” sans foreplay but . . . If you aren’t “showing up” on a regular basis, you run a high risk of failing as a sales professional! And what, pray tell is “showing up”? It’s all the activities that comprise your sales mix such as Calling Prospects … continue reading »

Your “FOMO” and You!

Posted May 24, 2011

According to the Urban Dictionary, “FOMO” is the Fear Of Missing Out as in a party, event, etc. Sounds innocent enough and maybe even something that you can easily dismiss as something that has little to do with your world. Think again dude . . . its actually a rather serious obsession that is infecting … continue reading »

You Better Get Over Not “Getting It”

Posted May 10, 2011

You don’t have to search very far these days to find someone who tells you straight up. . . “I don’t get Twitter” “I don’t get all this Social Media stuff” “I don’t get sales people who feel the need to blog.” And just to be fair gang, it’s not just the anti Sales 2.0 … continue reading »

Do You Interrogate Your Network?

Posted May 5, 2011

I’m seeing a trend in the social networking circles that I believe is quite limiting. Interrogating people! Someone wants to connect with you and you ask them “Why?” Or “How do I know you?” I know of people who ask people who follow them on Twitter why those chose to follow them. I’ve invited people … continue reading »

The Social Networking Courtship

Posted April 27, 2011

You scan the room cautiously and there, like a diamond in the ruff is someone you feel compelled to approach. Mustering every ounce of courage, you walk bravely across the crowded, noisy room, rehearsing your lines and getting yourself “in the zone” It all seems rather surreal, (like in Wayne’s World when Wayne approached Tia Carrere to … continue reading »

How Do You Get To Know Your Social Network?

Posted April 6, 2011

There comes a time in every social networking relationship, where it must indeed become a relationship as in . . . Some kind of “get to know you” process. To that end there are two schools of thought . . . Get to know you by trying for an immediate “real time” phone call, cup … continue reading »

Building Your Network BEFORE You Need It

Posted March 26, 2011

There are 3 areas of frustration that people convey to me with regard to their social network. 1) People seem a bit hesitant to want to chat with them in real time. Real time being a phone call, meeting for a cup of coffee etc. 2) People in their network are either hesitant or just … continue reading »

How To Profit From "Twitterbitching"!

Posted March 21, 2011

There is a serious opportunity that awaits the aspiring rock star, but it is easily missed because it’s easily dismissed. Please allow me to introduce you to the fine art of “Twitterbitching” Twitterbitching (verb) The act of complaining via Twitter. See also piss and moan, hemming and hawing, yakkin about and twittum bitcherendi Now, just … continue reading »

Paul Castain
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