Writing With "Tone"

Posted February 23, 2011

I kind of feel like a representative of the “Dark Side” when I say that sometimes people can “feel our anger” in the words we write. And if by chance you feel that the word “anger” is a tad strong, would you at least agree that people can tell when we might have the proverbial … continue reading »

11 Ways To Facilitate A Linkedin Discussion

Posted February 21, 2011

By now, you’ve probably heard the news that participating in Linkedin discussions is a great visibility strategy for you. I thought it might be helpful to offer you a few guidelines that have served me well. 1)    Don’t Post And Run: By far one of the quickest ways to look like a tool. Call me … continue reading »

Should We Connect With Strangers In Social Networking?

Posted February 7, 2011

There has been a lot of talk lately on the old “If you don’t know someone that invites you to their network, should you accept the invite” thing. If you would have asked me that question just a short time ago, I would have been one of the people saying “hell no”. Then the weirdest … continue reading »

12 Ways To Screw Up A Virtual First Impression

Posted January 30, 2011

1) Link to inactive social networking accounts: So there’s a prospect, interested enough to check out your Linkedin profile. They click on your Twitter link thinking “Cool, I spend more time there anyway” then they discover your account either has zero tweets or the last time you tweeted was back in late 2009. I’ve seen … continue reading »

Linkedin Groups Can Suck . . .

Posted January 20, 2011

1)    If all you do is show up with an “Entertain me circus boy” attitude. Get involved, start a discussion, give someone an AMEN but stop looking at the groups like they owe you some entertainment. Its up to you to create the experience. 2)    If your idea is to show up and throw up. … continue reading »

Think Before You Post

Posted December 29, 2010

I’m seeing more and more people do things that make me wonder if they are taking a moment to think before they create. Case(s) in point, I’ve watched videos of people trying to create a professional brand and yet they are doing the video in their sweats. Now granted, they were dressy sweats, but it … continue reading »

Cross Pollinate Your Social Networking!

Posted December 21, 2010

When you have an opportunity to connect with someone (traditional or social networking) do you utilize a strategy to maximize your efforts or do you simply hang out in one place and hope for the best? Today, we’re going to talk about how you can dramatically accelerate your networking efforts! Linkedin: When you connect with … continue reading »

Your Cold Call Is Lonely!

Posted December 15, 2010

The most successful sales reps that I have worked with aren’t using a stand alone phone strategy. Yep, its time to go there and you can unclench your fist because I have no intention of stirring up the cold calling is dead debate. I feel it has a place in an overall sales mix. When … continue reading »

The Personal Branding Checkup!

Posted December 12, 2010

So how ya doing in the personal branding department? What are you doing to build this incredible brand called “You”? You see, when it comes to personal branding, most will agree its an important topic but the million dollar question quickly becomes “How does one create a compelling personal brand?” In this week’s podcast, we … continue reading »

21 Ways to Master Linkedin!

Posted December 1, 2010

In the spring of 2008 I addressed the national sales force of a billion dollar company and told them they needed to get Linkedin! I told them it was the best thing since sliced bread and how their personal brand depended on a venue like LI. A month later, I scratched my head, clueless, wondering … continue reading »

Paul Castain
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