I had a bit of a happy challenge recently. Someone was really pressuring me to contribute to a website they help run. Truth be told, it was starting to get to be a bit much so I really needed to have another heart to heart with them. I told him how much I admired his … continue reading »
As I’ve said before on many occasions, hitting a threshold can be a good thing if you harness that energy and do something with it. Two years ago in November 2008, I did just that! I knew I had to create a “Paul Castain” brand, but had no clue how to do it. So I … continue reading »
There comes a time with every tried and true cliché that even the mere mention of it becomes like nails on a chalkboard or even an annoying relative that keeps inviting himself over for dinner. I’d say we are rapidly approaching that point with a Twitter Fallacy that’s fit for a rumor mill on steroids. … continue reading »
I’m sure by now you’ve heard that we all should have some kind of personal website, blog etc where people can get to know us. But what if you don’t have one? There’s a simple fix. Take your Linkedin profile and make that your portal to “learning more about me”. Here’s what you can do … continue reading »
So there you are minding your own business and low and behold someone sends you a request to connect , be “friends” or for the Twitterati, you’ve been “followed”. Do you accept, “friend” or go off the deep and “follow back”? Before we continue, you need to know something about me and its not easy … continue reading »
In this week’s podcast, I outline a few key philosophies that can profoundly impact your social networking progress. 1) The Patience/Urgency Relationship: How long should this Social Networking stuff take? How long should I give it? How do I expedite my results? Why does Paul keep asking these questions? While you’re exercising patience, you might … continue reading »
1) Joining And Then Hanging Out On The Sidelines: This one hits home with me because its how I quit both Linkedin and Twitter when I first started my “Castain 2.0” journey. I get this dopey “Alright I signed up now entertain me circus boy” vibe from people trying out social networking. Social Networking isn’t … continue reading »
he story of social media isn’t a tale that begins with a “once upon a time” or even with a Jedi like “A long, long time ago, on a fan page far, far away” The story is so much more profound than that. One might argue that the “story” of social media is the content we … continue reading »
So you’re at a networking event and you want to start a conversation with someone. After the ceremonial exchange of business cards and obligatory “What do you do?” What does one say to jump start a good conversation? I’ve put together several tips for you in this week’s podcast and as a bonus they will … continue reading »
Back in December of 2008 I decided to launch Phase II of my “Castain 2.0” campaign by embracing that crazy bird we call “Twitter” For me it was like I showed up and was talking in this huge arena and no one was listening. I’ll spare you a long, drawn out, play by play and … continue reading »
I look forward to hearing from you!
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