How To Transition Your Linkedin Relationships!

Posted August 30, 2010

As many of you know, one of my social networking strategies is to transition at least 5 of my “virtual” relationships to “real” time each week. Needless to say, the relationship is worth more, once I move it off the computer screen. I thought it might be helpful if I shared with you how I … continue reading »

The 7.5 Deadly Sins Of Prospecting!

Posted August 26, 2010

Do you believe in Sales Karma? If you would have asked me that 3 years ago, I would have invited you to lay off the hashish, but today I see it differently. Lately, I’ve been the victim of just some awful attempts from sales people. They are so bad they make those crazy emails you … continue reading »

The Moonlighting Strategy!

Posted August 16, 2010

On this week’s Sales Playbook Podcast, I share a strategy that has served me well for the last 15 years. More importantly, I answer the age old question “Castain, how do you find time for all this crazy Social Media stuff?” Download this episode (right click and save) To check out my ridiculously cool Linkedin … continue reading »

Getting & Giving "The Online Bird"!

Posted July 20, 2010

I started following someone’s blog recently and about a week or so ago they decided to write about this other blogger and publicly voice their opinion about something the blogger wrote. They were a tad sarcastic and I found it to be pushing the limits of good taste but to each their own. Right? A … continue reading »

For Those About To Rock . . . Show Up First!

Posted July 15, 2010

Several months back I was watching the George Lopez show and  low and freakin behold, he had “Slash” jamming away with his band. A week or so later  Slash shows up in some smoky hole in the wall night club and jams with a couple of local dudes, does a radio interview or three and … continue reading »

45 Tips For The Aspiring Rock Star!

Posted June 24, 2010

So today is my birthday and I have reached the ripe old age of 45! Didn’t get me a present? No worries ’cause Uncle Paul has a present for you. I’ve put together 45 tips that I believe will help you become the rock star you set out to be. But wait there’s more. If … continue reading »

Transitioning Your Virtual Relationships

Posted May 26, 2010

At the core of my social media strategy is a firm belief that virtual relationships need to transition to real time. But you’ve heard me say that before, haven’t you? Today, I want to lay out a very simple way for you to provide more value to your network and position yourself as more than … continue reading »

How Important Is The "Social" In Social Media?

Posted May 18, 2010

I placed an order with a well known computer company and thought it was taking a tad long to ship. I found them on Twitter, followed them and sent them a very polite “@” message. Something along the line of “Excited about getting my new computer, 2 wks now with no update, can you help?” … continue reading »

The Linkedin Follies!

Posted April 28, 2010

  If you are like me (God help you if you are) you have encountered many types of Linkedin folk in your quest to learn Social Networking.  Today we take a tongue in cheek tour of the dudes and dudettes who comprise “The Linkedin Follies”  “David Copperfield” They may not be master magicians but they … continue reading »

11 Ways To Suck At Networking!

Posted March 24, 2010

1)    Engage in an overabundance of either “me” centered comments and/or self promo. Instead, show a genuine interest in the other person. Get them talking about their favorite subject. Hint: It aint you and your company. 2)    Make it evident that you are looking around the room for someone else to talk with. This is … continue reading »

Paul Castain
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