One of the biggest changes we’ve seen in the ever changing landscape of sales is the dreaded “shifting of the eyeballs”! The shifting of the eyeballs is just a fancy smancey way of saying that our prospects look to additional places to get their buying information. One of these places is their social network! Take … continue reading »
Take a look on your social network of choice and you will see an endless sea of “stuff”. Most of it is just that . . . “stuff”. Meanwhile, we try to do our best to keep our network updated via our status updates and guess what . . . We fail to stand out! … continue reading »
Today, we’re going to be talking about why YOU need to get involved in Social Media! Notice how I didn’t say “Your company” or . . . “Your marketing department” This ones personal because its all about Y.O.U.! I present 3 compelling reasons why and I saved the best reason for last (and no I won’t … continue reading »
I think there’s a huge mistake being made each and every day on the social networking platforms. People connect and then go radio silent. What amazes me is that somehow there’s this belief that if you simply connect with lots of people you will get the proverbial “world beating a path to your door … continue reading »
Did you ever hear the one about . . . “A happy customer tells 3 people an unhappy one tells 11”? Do you believe it or have you been so used to it for last few decades that you’ve accepted it as true today? Those numbers have changed my friend . . . Whether a … continue reading »
I constantly see people on LinkedIn boasting about how many “connections” they have or putting things out there that read “Connect with me I have 20,000 direct contacts” On Twitter I’ll see things that read “Who will be my 1,000 follower?” In fact, I think that was me at one point. Note: How is that … continue reading »
Pop Quiz: What’s your game plan once someone accepts your social networking invite? Do you just leave it to chance while you race off to invite the next “connection”? Or . . . Do you launch immediately into your best infomercial? Sorry for the Monday morning reality check but I’m willing to bet that most … continue reading »
Last week, I made a bold move and authored a 90 page E-Book on social networking. I didn’t write it because I felt I could become the next internet millionaire nor did I write it because I expected any degree of fame to come from it . . . I wrote it because there’s an … continue reading »
1) Are you involved or are you on the sidelines? 2) Are you interacting or are you just broadcasting? 3) Are you “collecting” followers . . . or are you taking the time to connect. Adjust accordingly or simply do nothing . . . both will get you results 🙂 Today’s News Paul Castain’s Social … continue reading »
A few weeks back, I did a podcast detailing the changes in the sales landscape. One of the things that I mentioned is how prospects now like to begin (or continue) part of their information gathering anonymously meaning . . . First the obvious (Duh Paul) part: They will visit our websites Check product/service review … continue reading »
I look forward to hearing from you!
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