A clinger is someone who clings to people they network with. Not in a freaky “you better back off before I get an order of protection” kind of way . . . They cling to the same people at networking events They cling to the same people on Twitter and Linkedin They cling to the … continue reading »
There have been some serious changes to the business landscape in the last few years. Our prospects and customers are busier, more distracted, they have more on their plate due to downsizing. They choose to begin their search for vendors online and in many cases, keep it online and just to make it interesting . … continue reading »
There is a bit of a debate going around the sales circles these days and it centers around sales and if the act of selling has changed. To that, I say “yes and no!” Let’s get the “No” out of the way first. Selling hasn’t changed as far as the act of fulfilling a need, … continue reading »
One of the things that I’ve done (quite intentionally) is build stages where I can demonstrate the Castain brand. My strategy was to begin with my blog and have all my other efforts point to it in a way that wasn’t over the top “look at my blog”. With my blog at the center, I … continue reading »
There was a really cool show on Thursday evenings back in the 80’s called “Cheers”. It was a show about a bar “where everybody knows your name” as evidenced by everyone yelling out “Norm!” every time this one dude walked into the bar. I believe that deep down, we all want something similar! I’m not … continue reading »
So I’m sitting waiting to meet with my banker the other day and found myself getting both impatient and annoyed. She was now 15 minutes late for our appointment and I can see her still with another client. Normally, I’m a patient dude, but it annoyed me that she never got up and gave me … continue reading »
There are many reasons why some people still aren’t onboard with Social Media. For some, they are still waiting . . . Waiting to see what happens with it and if it is indeed a fad. Waiting to get some conclusive evidence regarding ROI. For some its an unnecessary debate of traditional media and/or selling … continue reading »
Pardon me for being direct, blunt and “going there” sans foreplay but . . . If you aren’t “showing up” on a regular basis, you run a high risk of failing as a sales professional! And what, pray tell is “showing up”? It’s all the activities that comprise your sales mix such as Calling Prospects … continue reading »
There’s something going on today that quite frankly I don’t like. It’s happening in sales bullpens and boardrooms throughout the world. Its happening when a rep gets called on the carpet with their manager and its happening on many a discussion thread on Linkedin. I call it the “Either Or” limitation! They consist of choices … continue reading »
A little over a year ago, I was listening to the free CD that comes with Success Magazine and was completely blown away by someone Darren Hardy was interviewing. The guys name was Gary Vaynerchuk (still is I believe) and that interview was the beginning of 6 lessons that fast forwarded my progress! 1) Don’t … continue reading »
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