1) Link to inactive social networking accounts: So there’s a prospect, interested enough to check out your Linkedin profile. They click on your Twitter link thinking “Cool, I spend more time there anyway” then they discover your account either has zero tweets or the last time you tweeted was back in late 2009. I’ve seen … continue reading »
So when it comes to your personal brand, what’s your main thing? In other words: What do you want to be known for? Be Synonymous with? Stand for? Excel at? Your difference? Now I’d like to continue peppering you with branding questions but there’s a really important question. It’s a question that might reveal a … continue reading »
When you have an opportunity to connect with someone (traditional or social networking) do you utilize a strategy to maximize your efforts or do you simply hang out in one place and hope for the best? Today, we’re going to talk about how you can dramatically accelerate your networking efforts! Linkedin: When you connect with … continue reading »
The most successful sales reps that I have worked with aren’t using a stand alone phone strategy. Yep, its time to go there and you can unclench your fist because I have no intention of stirring up the cold calling is dead debate. I feel it has a place in an overall sales mix. When … continue reading »
So how ya doing in the personal branding department? What are you doing to build this incredible brand called “You”? You see, when it comes to personal branding, most will agree its an important topic but the million dollar question quickly becomes “How does one create a compelling personal brand?” In this week’s podcast, we … continue reading »
A few weeks back I shared with you lessons from my 2 Year Journey To Brand Me. I thought it might be helpful if I shared with you several random thoughts on the concept of building a community. 1) Create places where your community can interact with your brand. Obviously a blog should be one … continue reading »
As I’ve said before on many occasions, hitting a threshold can be a good thing if you harness that energy and do something with it. Two years ago in November 2008, I did just that! I knew I had to create a “Paul Castain” brand, but had no clue how to do it. So I … continue reading »
There comes a time with every tried and true cliché that even the mere mention of it becomes like nails on a chalkboard or even an annoying relative that keeps inviting himself over for dinner. I’d say we are rapidly approaching that point with a Twitter Fallacy that’s fit for a rumor mill on steroids. … continue reading »
I’m sure by now you’ve heard that we all should have some kind of personal website, blog etc where people can get to know us. But what if you don’t have one? There’s a simple fix. Take your Linkedin profile and make that your portal to “learning more about me”. Here’s what you can do … continue reading »
So there you are minding your own business and low and behold someone sends you a request to connect , be “friends” or for the Twitterati, you’ve been “followed”. Do you accept, “friend” or go off the deep and “follow back”? Before we continue, you need to know something about me and its not easy … continue reading »
I look forward to hearing from you!
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