Unfortunately, you might be conditioning your potential client to blow off your “touch”!

Why?

1) You’re saying the exact, same thing every time you reach out to them.Worse yet, your message equates to “I’d like to set an appointment with you.” or “I’d like to sell you something.” Would that make you want to communicate with someone?

Remedy: Mix up your messaging. Have some where you’re simply sharing a resource, an idea or something helpful. Have others where you are inviting them to an industry event, local chamber event, perhaps a lunch and learn or webinar your company is hosting. If you notice that it’s their birthday, work anniversary or they’ve been promoted . . .congratulate them! Perhaps you could play matchmaker with them and introduce them to someone who they should know. This time of year you should be wishing them a “Happy Holiday” and yes, you can (and should be) reaching out to set an appointment or (in a non dickey way) sell them something.

The point is that if every time I reach out to you, I’m saying the same thing and the same thing equals “I’d like to set an appointment with you.” or “Buy my stuff” where’s the value in that?

2) You’re saying the exact, same thing via the same method of outreach. In other words, all you do is call someone or email and if you’re super creative . . .Both!

There’s a whole world of outreach options that are available to you. Why aren’t you using them!

Everyone has their own preferred communication venue and you limit your results if you only try 1 or 2 of them.

And don’t tell me that you “Don’t get Twitter” or you “Don’t get networking events” because I’m fairly certain your prospects aren’t basing their decision on communication platforms on what you get!

Remedy: Mix up your forms of outreach! Think phone, email, snail mail, Fed Ex, Drop Off, Drop In, Networking, Social Networking, Creative Door Openers, Content, Referral, etc.

3) You’re not showing up consistently. If you’re like most sales reps, you’re pretty busy. The bad part of being “busy” is that our hunting efforts take a back seat. The result, in many cases is that there are huge lapses in time between touches. When that happens, your prospect really doesn’t know who you are and you have to start from square one again, each time you reach out.”Square One” being your potential client asking them self “Who the hell is this?”

Remedy: Get it on the calender and respect the schedule. Treat it as you would an appointment with a client?

And Speaking Of Better Ways To Keep In Touch

On January 28th, right on your computer screen, I’ll begin to share over 100+ for you to hunt for business more effectively by marrying other forms of outreach in with the phone but . . .

It’s Your Last Chance!

To save $100 on our January online sales course! Early registration ends tonight (December 16th)

To learn more (and to cash in on the early registration discount) click HERE

But do something because if you’re like most people, you’re about to start the new year with great intentions but no plan and no person to kick you in the ass to help you work the plan!