Many of us don’t appreciate the CRAZY level of noise we have to navigate through as sales professionals.
For starters, the average person sends and receives 110 emails per day and that number dramatically increases at the C-Level!
The average person is exposed to over 3,000 advertising messages a day.
We consume 34 gigabytes (100,000 words) each day. That’s a novel and a half a day, in case you need a visual and the equivalent of reading War and Peace every 4 days if you’d like a more vivid up visual!
We are interrupted an average of 7 times each hour and it takes an average of 23 minutes to get back on task.
We check our smartphones anywhere from 46 times a day to (wait for it) over 150. I might be somewhere north of that number 🙂
Our attention span is now 8 seconds which is dramatically down from where it was a century ago (20 minutes). But then again, people didn’t have smartphones welded to the palm of their hands back then.
And this, ladies and gentlemen, is why most sales emails NEVER have a chance!
Your potential client loves to scan and most emails don’t pass the scan!
Here are a few ideas that will dramatically improve your odds;
- Take the time to do some basic research BEFORE sending that email. When you research, look for “triggers”. “Triggers” are things going on in your potential client’s world that would dramatically improve their need for your product or service.
- Use your research to LEAD with something about your potential client INSTEAD of something about YOU! Your potential client really doesn’t give a sh*t about you! At least not during a preliminary scan of the email. Start with the subject line and make it about THEM. Open your email with something about THEM and then tie it in with how you might be able to help.
- Start thinking like someone who gets a shitton of emails. If that were you, and you opened an email that looked like it was going to take you the better part of your adult life to read it, would you read it or move on? If you started to read an email that was talking about the sender and their company instead of YOU, your company, your industry, your end users . . . How long would you continue to read?
- Instead of a call to action, consider a Reverse Call To Action. A reverse call to action lets them know what to expect from YOU next. Example “I’m going to give you a quick call on Thursday morning at 8:45 am”. But there’s a way to dramatically improve this technique and I’m going to be sharing it during our How To Write AWESOME Emails webinar!
- Join us for our Emails That ROCK webinar, Thursday, March 23rd, at 11:30 am EST! I’m going to be sharing over 50 ideas, tips and tactics to help YOU send a much BETTER sales email!
Here’s what you’ll gain by joining us for this 90 minute webinar;
- One simple way to find potential clients who are 400% more likely to buy NOW!
- 4 ways to get email addresses WITHOUT spending a dime on email lists.
- 10 different types of emails that I’m personally using to get results for my business. And what the hell, I’ll even send you the templates.
- 12 subject line mistakes that you need to avoid. Keep making them and you’re screwed!
- 12 subject lines that get your email read.
- One EPIC mistake, just about every sales rep makes, in the first 3 sentences of an email.
- 2 Psychological techniques that work like a charm!
- How to dramatically increase your response rate
Here’s What You Get . . .
Worksheets
(1) 90 minute training session
Webinar Replay (In case you can’t make it on Thursday or you’d like to review the training again)
10 Email Templates
Bonus eBook (Sent After The Webinar)
Investment: $99
IMPORTANT:
If you’re ready to seriously kick your email skills up a notch, you won’t want to miss this important training!
Click the button below and take the first step to improving your email chops!
