Close your eyes and count to 1 (sorry, but it’s Monday morning, and I need to set the bar pretty low).
While you have your eyes closed, I want to you imagine what 2.5 million of something (anything) looks like.
Once you have the visual, now you can begin to understand something.
Every second, 2.5 millions emails are sent.
That’s a lot of noise and worse yet;
You’re competing against all that noise, for your prospect’s attention, every time you send an email.
Here are 6 ways to write a better one!
- Do your homework. A lot of sales reps make the mistake of researching only before a call. Research prior to an emailing, can help you create a more targeted, meaningful message. A more targeted, meaningful, message helps you stand out, and it helps you get more responses.
- Vary the “flavor” of your email. Most sales messages are a variation of “I want to sell you something”. Sending that type of email, regularly, gets you deleted and disregarded. Flavors to consider: An email asking a question, an email inviting them to an event, webinar, etc, an email where you’re passing along a no strings attached resource, an email introducing your prospect to someone who could buy from them, help them, etc. An email with information that can help underscore YOUR expertise, a team member’s expertise, company smarts. There’s obviously more, what else can you add to the list to change things up?
- Ask yourself “What do I want the recipient to do as a result of reading this?” This will help keep you on point and remind you to have some kind of call to action.
- Think about the subject line and make it relevant to them. They are their own favorite subject, so why don’t you get their attention that way?
- Redo any opening statement that talks about you and your company and instead, make it about them. Did I mention that they are their own favorite subject?
- Use “evidence” to solidify your points. Perhaps a statistic? A testimonial? A study? What other types of “evidence”can you use? Sales reps say lots of things and there are those (and please forgive me for having to be the one to tell you this) that doubt sales people. They think (and I’m outraged by this) that we say cool things about our widget, because we’re paid to do so. “Evidence” has this really cool way, of answering the question “Who says so besides you?”
There’s obviously a lot more to this, and if you’d like to learn about this in more detail, please check out our How To Write AWESOME Emails webinar by clicking HERE.
Your Emails Might Need Some Fine Tuning!
On September 1st, I’m going to be sharing several ideas, to help make that email you’ve been sending, have a greater degree of IMPACT!
Specifically . . .
- 10 different types of emails, that I use, to get results in my business and for my coaching clients. Oh, and I’m also going to send you the templates. You’re welcome!
- 12 subject line mistakes that leave your email unopened!
- 12 subject lines that get your email read.
- One EPIC mistake, just about every sales rep makes, in the first 3 sentences of an email.
- A simple, 3 part, email structure, that will IMMEDIATELY position you apart from your competitors.
- 2 Psychological techniques that work like a charm!
- How to dramatically increase your response rate
- 4 ways to get email addresses WITHOUT spending a dime on email lists.
To learn more, and to reserve your spot, click HERE or the banner below!
