I was reading a recent report from Constant Contact, where they list average, email open rates, by industry.

The results were lousy to say the least!

Some industries came in as low as 7% and some as high as 25%.

When I averaged it all out, it was about 18% which means . . .

82% of the emails we send to potential clients aren’t even being opened.

So you can have the best product, service, company, or heck, you could be trying to give it away for free, but;

Your prospect would NEVER know, because NEVER opened your email!

That tells me that the subject line is clearly, our first line of defense!

The absolute BIGGEST subject line mistake, that I have observed, is when you make the subject line about your company, instead of about the RECIPIENT.

I could give you all kinds of examples, of making it about your company, like a subject line that just contains the name of your company (could you imagine if I sent you an email with a subject line of “Castain Training Systems”? Talk about boring, huh?) Then there’s mentioning a product, improvements to a product line, an upcoming launch etc.All things, that your prospect, really doesn’t care about, YET!

What if you made the subject line about them instead?

Mention something relevant from their industry, their company, the person you’re contacting, their competitor etc.

If you want to get someone’s attention, lead with something about THEM, instead of something about YOU!

Also, when appropriate, include the name of the recipient in the subject line.

There’s obviously more to this, and if done properly, it will set up what happens, once they open the email, brilliantly!

One week from today (September 1st) I’m going to be sharing How To Write An AWESOME Sales Email!

I have over 50 tips and 10 really awesome email templates I’m going to be sharing.

Here’s what you’ll gain by joining us. . .

• 10 different types of emails, that I use, to get results in my business and for my coaching clients. Oh, and I’m also going to send you the templates. You’re welcome!
• 12 subject line mistakes that leave your email unopened!
• 12 subject lines that get your email read.
• One EPIC mistake, just about every sales rep makes, in the first 3 sentences of an email.
• A simple, 3 part, email structure, that will IMMEDIATELY position you apart from your competitors.
• 2 Psychological techniques that work like a charm!
• How to dramatically increase your response rate
• 4 ways to get email addresses WITHOUT spending a dime on email lists.

Please click HERE to learn more.

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