Paul Castain's Blog

Selling In A World With A Shorter Attention Span

Posted August 25, 2013


I’ve often thought about how our biggest competitor is no longer the other company that offers our widget . . . it’s all the things that divert our prospect’s attention!

In general, the attention span of the human race is now at an alarming 9 seconds.

That really sucks for us sales folk!

This week’s free sales lesson (next week’s too) is focused on how you can navigate these treacherous waters . . .

Unless, of course, you let something else capture your attention at the expense of honing your craft!

Here’s What You’ll Gain By Listening Today . . .

Something you might be doing with both your messaging and how you start your meetings that will inspire your prospects to disconnect.

A really cool way you can use a service your company most probably has that will help you build your “attention capturing” muscle group!

A radical new model for emails that both Daniel Pink and Guy Kawasaki are encouraging.

The dangers of “EMV” to both you and your prospects. Don’t know what “EMV” is? Then it looks like I got to you just in time!

2 ways to get someone “back to earth” when it becomes evident they’ve drifted away on a phone conversation.

How you can use a very specific type of question to increase prospect/client engagement.

3 questions and a simple test to create a more compelling phone dialogue, voice mail, email, presentation, elevator speech etc.

Resources Mentioned In This Week’s Podcast . . .

1)    The “EMV Distraction”

2)    Remove this and create a more compelling message.

3)    At the end of this week’s free sales lesson I mention our upcoming online sales program. Click here for more info and to reserve your seat.

Download this episode (right click and save)

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Come “Back To School” With Us . . .

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