Paul Castain's Blog

A 3 Sentence Sales Email Format

Posted August 26, 2016

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A few years ago, I came across a radical concept for emails.

Daniel Pink was preaching about the effectiveness of a much shorter email.

How short?

3 sentences!

At the time, I thought it hard to convey anything meaningful in that short of a window, but then I opened my eyes.

A 3 sentence email passes the “Do I have time to read this email” scan. What happens when you open a lengthy email? If you’re like me, and it isn’t from someone you know, you figure “I’ll deal with this later” and then conveniently forget to deal with it.

A 3 sentence email can serve (when executed properly) as a “potato chip” to make them hungry for more. How can you use intrigue to your advantage.

Similar to the previous point, a 3 sentence email can set up your next “touch” Note: I refer to this as “The Reverse Call To Action” and I will be going into great detail during our How To Write AWESOME Sales Emails webinar.

A 3 sentence email can help change up the cadence of your communication. Doing so makes you less predictable and typical and it adds variety to the “courtship”.

You don’t have to follow this structure for EVERY email but;

How could you add the 3 sentence email to your email repertoire?

You do have an email repertoire, right?

If you like this email tip (and would like 50 more) . . .

Come join us on September 1st for How To Write AWESOME Emails.

Here’s what you’ll gain by joining us. . .

  • 10 different types of emails, that I use, to get results in my business and for my coaching clients. Oh, and I’m also going to send you the templates. You’re welcome!
  • 12 subject line mistakes that leave your email unopened!
  • 12 subject lines that get your email read.
  • One EPIC mistake, just about every sales rep makes, in the first 3 sentences of an email.
  • A simple, 3 part, email structure, that will IMMEDIATELY position you apart from your competitors.
  • 2 Psychological techniques that work like a charm!
  • How to dramatically increase your response rate
  • 4 ways to get email addresses WITHOUT spending a dime on email lists.

Please click HERE to learn more.

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Paul Castain
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