One thing I tell my coaching clients is to;
Always use what you’ve been given!
For example;
For some sales reps, the holidays suck because everyone is telling them to “call back after the holidays”.
How can they use what they’ve been given here?
The holidays give us an opportunity to change up our messaging.
Decision makers are typically in a more jovial mood which means we can ask a few more questions and engage in dialogue a little more often. We can also shift some of that conversation to holiday plans, etc.
We can shift some of our messaging to things that are of value to decision makers at year end like stretching their budgets, ending the year stronger/starting the new year stronger, navigating the year end holiday slow down, etc.
What does this have to do with prospecting during Covid-19?
Everything if you agree that you should always use what you’ve been given.
You do realize that you’ve been given something other than a sh*t sandwich, right?
For starters, many decision makers are working from home and that means;
No “Gatekeepers”
It also means that you have the ultimate trigger event you can speak to if you can tie your solution to the things that matter most to decision makers right now.
It’s an opportunity for you to help;
Even if it’s just being a good listener!
It’s an opportunity for you to change the conversation from typical “salesy” to helpful, kind, resourceful, caring.
It’s an opportunity for you to hear what’s going on and keep your finger on the pulse.
It’s an opportunity for you to change up your prospecting cadence with different tactics, intervals, and of course, messaging!
It’s an opportunity for you to let the world know that you and your company are still here if they need you.
Assignment: Ask yourself how you might use the pandemic to change your approach, messaging, etc.
Sales Managers: Have all your reps complete the homework assignment and come to the next sales meeting prepared to discuss how they plan on using what they’ve been given.
Would you like to know how your peers are using what they’ve been given?
I’m going to be sharing 10 examples during our upcoming webinar on November 12th.
Here’s what we’re going to discuss;
- 10 Real World Examples Of How Your Peers Have Changed Their Sales Messaging During Covid-19
- How To Crack The Code Of Buyer Behavior During The Pandemic
- 3 Ways To Leverage “Social Proof” Within Your Sales Messaging.
- 5 Ways To Stay Incredibly Relevant While Your Competitors Reek Of “Salesy”
- What To Do When Buyers Want To Put Off Decisions Until AFTER The Pandemic
When?
Thursday, November 12th, from 11:30 am to 12:30 pm EST.
What’s Included?
(1) 60 Minute Webinar With Over 20 ACTIONABLE Ideas
Webinar Replay
(1) Covid-19 Phone Script
(2) Covid-19 Cold Email Templates
How Much?
$99
Please click HERE or the button below to reserve your spot!
