Paul Castain's Blog

Do This EVERY Time You Set Up A Prospect Meeting And You’ll Reduce Your “No Shows”

Posted October 29, 2020

Many of you have emailed me asking for tips on how to reduce the probability of prospect “no shows” during Covid-19.

One thing you can do is to start using the calendar invite you’ve been sending differently.

Within the calendar invite is the “event details” section. You can either put a traditional agenda in this section, or you can turbo charge the agenda into a few bulleted take aways that your prospect will gain during your time together.

It will serve as a reminder as to WHY they took the meeting in the first place and quite frankly;

They’re going to need that reminder with everything that’s going on right now.

The best way to go about this is to use both your research and insights you’ve learned during the call where you set the appointment (and yes, you can also go back and pull notes from your previous discussions too).

You can also mentally fire yourself and rehire yourself as your prospect.

Then ask yourself;

“What’s in it for me if I attend this meeting?”

Then you can craft your invite in a way that speaks to results.

Example: “Discuss how to reduce your new rep ramp up time by as much as ____%”

So now your prospect has two reminders as to HOW they will benefit from attending;

First, when they receive the invite, and lastly;

When the alert goes off 10 minutes before the meeting.

Give it a shot and let me know how it works for you!

Sound familiar?

With every week that passes during Covid-19 there are;

New challenges and new opportunities, but;

How Can We Continually Adapt So We Actually Stay Ahead At A Time When So Many Are Falling Behind?

I truly believe that there are things, right now, that you absolutely MUST think about, discuss, and IMPLEMENT in order to survive the months ahead.

Want to hear something that really sucks?

Since the beginning of the pandemic, I’ve been polling my sales communities, particularly Twitter where I have 110,000 followers, my LinkedIn group where we have over 61,000 members, etc., and you know what?

70% tell me that HAVEN’T changed their approach to selling during Covid-19!

I wonder if this is because the average sales rep DOESN’T know how?

Is it because they’re scared and it’s just easier to submit?

On November 12th from 11:30 am to 12:30 pm EST we’re going to change that!

Our topic . . .

What To Think About, Discuss, and IMPLEMENT During This Phase Of The Pandemic!

Here’s what we’re going to cover;

  • 10 Real World Examples Of How Your Peers Have Changed Their Sales Messaging During Covid-19
  • How To Crack The Code Of Buyer Behavior During The Pandemic
  • 3 Ways To Leverage “Social Proof” Within Your Sales Messaging.
  • 5 Ways To Stay Incredibly Relevant While Your Competitors Reek Of “Salesy”
  • What To Do When Buyers Want To Put Off Decisions Until AFTER The Pandemic

When?

Thursday, November 12th, from 11:30 am to 12:30 pm EST.

What’s Included?

(1) 60 Minute Webinar With Over 20 ACTIONABLE Ideas

Webinar Replay

(1) Covid-19 Phone Script

(2) Covid-19 Cold Email Templates

How Much?

$99

Please click HERE or the button below to reserve your spot!

Paul Castain
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paul@yoursalesplaybook.com

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