I received a cold email (one of many I received that day) and it immediately caught my attention.
Subject Line: “Paul, check out this picture of us”
I open the email and there’s this silly, cut and paste, pic of me and the person who sent it.
Then he tied the subject line and picture together with the following text;
“You’re probably wondering why on earth I sent you this picture.
One: I know you get countless generic messages all the time, so I thought I’d stand out by trying to make you chuckle.
Two: This is a cold email, so I do have something to pitch you. You can leave now or give me 15 seconds to explain and then you decide.”
The rest doesn’t matter, because he already had my attention.
I’m not suggesting that this email should be utilized, verbatim;
I AM suggesting that you rip the tactic off!
The tactic is called a “Pattern Interrupt” which simply means doing something that breaks the typical pattern of cold outreach.
There are numerous ways to break someone’s pattern;
Ask a question
Say something completely unexpected.
Humor
Shocking statement
You can utilize “pattern interrupts” in any form of outreach but for today, I’d like for you to consider how you can utilize them in your cold calls and cold emails.
One more thing you can do to maximize your fourth quarter results!
Ready To ROCK Your Fourth Quarter Results?
I put together a resource to help you utilize a more thorough prospecting approach, close your opportunities quicker, and maximize your account potential.
There are all sorts of cool extras like templates, bonus PDFs, etc.
And the best part is that it’s prerecorded so you can go at your own pace!
Have you downloaded it yet?
Here’s what the program looks like;
Session 1 How To REALLY Get A Decision Maker’s Attention
- The one phrase that will immediately set you apart from your competitors.
- How to dramatically increase the probability of a decision maker taking your call. Did you ever wish there was a way to get someone to actually pick up their phone? Here you go!
- 5 email tactics your peers are using to stand out.
- BONUS PDF: 10 email subject lines that lead to MORE opens and MORE responses.
- How to leverage “summer messaging” to stand out.
- 15 ways your peers are using creativity to get in the door. BONUS PDF with 20+ additional ways you can use creativity to capture a decision maker’s attention.
Session 2 Multi-Channel Prospecting.
- 4 LinkedIn tactics EVERY sales rep should leverage.
- 2 ways to create WARM Calls instead of cold calls.
- 2 referral sources you’ve completely neglected.
- 5 ways to use snail mail to set yourself apart.
- 2 email tactics that generate appointments.
- BONUS: 50 cold email templates.
- 5 ways to use a “reverse call to action” to create interest.
- How to devise a “3 touch mini campaign” and a multi-channel prospecting cadence.
Session 3 Maximizing Account Potential
- The one mistake that hurts your clients and your paycheck!
- A 3 step questioning technique that helps safeguard your accounts, generate more opportunities, testimonials, and referrals.
- How to get the inside track on new opportunities.
- How to get access to additional stakeholders WITHOUT offending your contact.
- How to expand to other locations, divisions, etc.
- How to add value via ideas, surprises, and resources.
- BONUS PDF: A stay in touch cadence to help you stay “top of mind” with your clients.
Session 4 Expediting Your Deals
- How to take immediate control of your deals WITHOUT being controlling or manipulative. BONUS PDF: How To Take Immediate Control Of Your Prospect Meetings.
- 8 ways to safeguard your deals and keep them moving forward.
- How to leverage the “theme and variation” tactic.
- How to preempt and respond to obstacles, stalls, and objections.
- 3 tactics to use if you feel you’ve been “ghosted”.
- BONUS PDF: 100 sample questions to ask your prospects.
When?
You’ll get immediate access. View at your leisure.
Where?
Your computer screen.
What’s Included?
(4) 60 minute pre-recorded sessions with over 75 actionable tips
Worksheets
50 email Templates
5 Bonus PDFs
(4) Assignments and individualized feedback from Paul Castain
Access to a secret resource page with additional PDFs, articles, etc.
Email access to Paul Castain to answer any questions related to the course material
How Much?
$375.
