Conventional wisdom would have you avoid the industries/companies that are hurting right now but;
Sometimes the “hurting” is your best reason to contact them!
Why?
Because when you’re hurting, you’re more likely to invest in something to make that hurt go away.
Note: You had better to be able to clearly articulate how your product or service can generate top line revenue or offer bottom line savings.
I like to visualize my competitors as a pack that typically runs in a certain direction.
While there’s nothing wrong with running with that pack (especially if its towards opportunity) I recognize that the pack oftentimes runs right past OTHER opportunities. I’m also here to tell you that there’s less competition with those opportunities, and that can be an AWESOME place for a sales rep to sell!
Oh, and don’t EVER assume that a company, that’s bleeding, can’t afford to, or find the means to, invest in a tourniquet.
We’re going to be talking more about this new account acquisition strategy (and 29 others) during our 30 Ways (And Places) To Hunt For New Business webinar on November 17th. Yep, this Thursday!
Here’s what you’ll gain by joining us;
- SEVERAL Places Where You and Your Competitors Have Been Forgetting To Hunt
- How To Find Potential Clients Who Have A High Probability Of Buying NOW
- 5 Ways To Stand Out And Capture A Buyer’s Attention
- 3 Ways To Use Snail Mail That Your Competitors Miss Completely
- 3 Ways To Use LinkedIn To Generate A Crazy Amount Of Phone Appointments.
- 1 Simple Tactic That Gets Potential Clients To Pick Up Their Phone
- 1 Simple Tactic That Dramatically Increases Your Call Backs
- A Totally Different Way To Use Email To Get In The Door
- How To Create A Simple Communication Plan That Helps You Get In Front Of MORE Opportunities
November 17th, at 11:30 am EST.
To learn more, please click HERE
Meanwhile, give some thought to where else you can and should be hunting for new opportunities!
