Paul Castain's Blog

A Deceptive Post About Cold Calling

Posted April 22, 2014

I just tricked you which is why I decided to call this post “A DECEPTIVE Post About Cold Calling”

Guilty as charged but there’s a method behind my madness.

Any time, I put up a post that has anything to do with Cold Calling, I can expect double the amount of visits to my website that day but when I mention LinkedIn or social networking, social selling and all these cool newer tools and methodologies everyone hauls ass out of here.

What does this really mean?

It means that yes, you’re more interested in learning about the phone (duh) but it also means (for many of you) that you’ve shut off learning about other things that can complement your phone efforts.

That’s rather sad and it’s limiting your results!

We know that (according to SeriusDecisions) that 67% of the buyer’s journey is now done online

We know that (according to Radicati Group) there are now 2.7 billion social networking accounts worldwide and that number is expected to grow to 4.3 billion by 2016.

We know that YouTube receives over 1 billion visitors each month and those visitors watch over 6 billion hours of video. Granted 90% of those are those stupid cat videos, but still 🙂

There are about 181 million blogs (give or take a few million) according to AC Nielsen

And let’s stop right there because I could easily spew all kinds of other useless stats at you but the point still remains the same.

These numbers are telling us that eyeballs are shifting!

And more importantly, if you continue to cling to that phone, without incorporating other things in your mix, then you are missing out!

So while I’d love to post stuff that’s safe for you (and help me get visits to my website), I’d rather arm you with additional tools to help you in a world that’s changing rapidly!

Unfortunately, you’ll never know until you click on a post that suggests there might actually be something other than a “cold call”.

Want to know how you can create a better sales mix?

Then you might want to check out our new online sales course that’ll be starting this June, right on your computer screen!

There will be well over 100+ tips and I have all the details waiting for you if you click here!

Paul Castain
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