There’s an email tactic that absolutely gets under my skin.

And before I tell you what it is, I want to tell you that its being used WAY TOO MUCH!

It’s typical.

It’s annoying and

You will almost certainly condition the recipient NOT to open your emails in the future.

Ready?

It’s forwarding the email you sent with another note and as if that wasn’t lame enough;

Forwarding it again with another note.

And yes, I’ve had the same sh*tty email forwarded to me multiple times but here’s the point;

If someone doesn’t respond to your first email;

Try a different email

Pick up the damn phone

Try something creative

Reach out to them on a social network

Send them a FedEx or something via snail mail

Stop by

But; for the love of God;

Do Something DIFFERENT!

And think about what you’re really doing when you continue to forward a message that wasn’t responded to;

You’re telling a potential client that you’re incapable of helping them find creative solutions to their challenges; because you can’t even find one for yours!

Also, you might think that you’re somehow being persistent, but I would argue that you’re being lazy!

If you’d like to send a better email, click HERE and download the recording from my How To Send An AWESOME Email webinar.

If you’d like to learn how to create a multi touch communication plan so you don’t keep saying the same stuff, via the same form of outreach, click HERE.

And please forward this to your boss, your teammates, your network etc, so we can put an end to this idiotic practice.

Peace 🙂