A Great Way To Stand Out With A Decision Maker

The last thing we want to do while contacting a decision maker is;

Sound like everyone else!

You have to admit, that to a decision maker, we all sound the same, and;

Sounding the same as everyone else ISN’T going to land you an appointment during a pandemic!

That’s why you should always look for ways you can improve your sales messaging.

Here’s something that will make an immediate impact;

Use context in your messaging!

There are two flavors to this “context” thing;

Reduce To The Ridiculous
Expand To The Extreme

Reduce To The Ridiculous has been around for a while and quite frankly, there was even a time when it was listed as part of a once long list of “closes” like “The Ben Franklin”, “The Puppy Dog” etc.

One way to “reduce to the ridiculous” is to break down the cost to not only the smallest conceivable, you put it in a context by comparing it to an every day item.

Example: “Less than the cost of a cup of coffee each day” and for the love of God, please don’t let me catch you using this one. It’s for illustration purposes only.

I came across a website where they wanted to drive home the point of how quick they could generate reports with their solution. Here’s how they worded it;

“Reports are generated in less time than it would take you to watch a rerun of Friends”

Art Sobczak gives the example of an SDR looking to convey how light their solution is. The rep asks the prospect on the other end of the phone to “Pick up a pen. It actually weighs less than that”

“Qualcomm’s Quick Charge 3: 0-80% battery in less time than it takes to hate yourself for watching Keeping Up with the Kardashians”

Expand To The Extreme is a great tactic to dramatize your idea, offering, etc.

Examples:

Lets say you have a solution that saves clients 30 minutes a day.

You could certainly tell them that or;

You could expand that to the extreme and say that your solution saves your users, on average, 3 weeks per year.

In a commercial designed to attract drivers, Lyft expanded to the extreme and mentioned that their drivers earned over 250 million dollars last year.

H&R Block “We’ve prepared more than 720 million tax returns”

This next example kicks ass . . .

A tax coach demonstrated this tactic BRILLIANTLY on LinkedIn;

“The Gettysburg address is 269 words. The Declaration of Independence is 1,337 words, and the Bible is only 773,000 words. However, the tax law has grown from 11,400 words in 1913 to 7 million words today.”

Context helps others understand your difference immediately, and;

In a way that’s memorable!

So the next time you’re looking to REALLY drive a point home and immediately separate yourself from the masses;

Use context in your messaging!

HERE ARE 50 MORE WAYS TO GET A DECISION MAKERS ATTENTION

On August 27th, at 11:30 am EST, I’ll be hosting a special online webinar to help YOU;

Get the ATTENTION of a buyer who finds it way too easy to forget about you!

It’s called 50 Ways To ROCK Your Cold Calls, Emails, and Sales Messaging and;

Here’s the plan;

How To Automate Your Pre Call Planning Research WITHOUT Clogging Your Inbox With Google Alerts.
A 4 Step Messaging Framework That Works With Emails, Cold Calls, Snail Mail, LinkedIn, Etc.
How To Capture Your Dream Client’s Attention In The First Sentence Of Your Emails, Calls, and Snail Mail.
The 3 Email Templates That Consistently Generate Appointments.
10 Subject Lines That Intrigue The Reader and Increase Your Open Rate.
How To Create A BETTER Phone Script WITHOUT Sounding Scripted. I’m Also Going To Send You The Template.
How To Use “Potato Chips” In Your Messaging To Make The Recipient Hungry For More. Alright, stop pressuring me, I’ll give you a template for this!
The 2 Types Of “Pattern Interrupts” You Absolutely MUST Use! Oh look what I found, a template to help you ROCK this tactic!
How To Use “The Little Bighorn” Tactic To Generate New Opportunities. I’ll Even Throw In An Easy To Use Template. Don’t pretend like you didn’t know I was going to give you the template. We’re both adults here!
1 Simple Tactic That Creates “Internal Chatter” With Your Target Companies.
12 Ways To Convey A More Credible Message.
3 Things You Can Do On LinkedIn To IMMEDIATELY Stand Out With Decision Makers. I’ll Even Throw In 10 Of The Email Templates I’m Using On LinkedIn.
How To Create A Very Different “Call To Action” Across Multiple Forms Of Messaging.
4 Voicemails (With Templates) That Will Help You Stand Out.
How To Create A Prospecting Cadence That Mixes Multiple Forms Of Outreach.

When? What’s Included? How Much?

When?

August 27th from 11:30 am – 12:30 pm EST and if you can’t join us live, sign up anyway because I’ll be sending the replay as well as all the cool extras listed below.

You’ll Also Get These Extras;

(1) 90 Minute Training Session With 50 Actionable Tips

Webinar Replay

(1) Cold Call Template

(4) Voicemail Templates

(10) LinkedIn Templates

(30) Email Templates (No, that’s not a typo. You’re getting my file with 30 email templates. You’re welcome).

PDF With My 10 Best Subject Lines

A Secret Resource Link With Bonus PDFs and Reinforcement Content

Email Access To Help You Wih Any Webinar Related Questions

How Much?

$99

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