Paul Castain's Blog

Are You Courting Your Prospect Or Are You Boring Them?

Posted August 10, 2015

boring messaging

I’ve been on a bit of a mission this year with 2 REALLY important messages I want to drive home!

1) Revisit the messaging you typically embrace. If your messaging always says either “I want to sell you something” or “I want to make an appointment with you . . . so I can sell you something” You’re boring your potential client and even worse yet . . .conditioning them NOT to take your call, return your call, open your email, respond to your email.

Said a different way . . .

You are conditioning your potential client to ignore you!

2) Look at the forms of outreach you typically use. If you’re like most sales reps, you are clinging way too much to the phone and way too much to email. Nothing wrong with those types of touches but . . .

If you’re conveying the same, tired and low value message . . .

Via the same form of outreach . . .

All you’ve done is positioned yourself as just another “Me too” type of sales rep.

Yesterday, I offered a free audio sales lesson to help you create 33 ways to approach your potential client.

I’m including the audio again in this post, because . . .

a) You might have missed this one

b) You listened to it but haven’t taken action


Download this episode (right click and save)

Like This Tip?

 

I have over 100 more for you!

On September 23rd we’re kicking off session one of our online course How To Hunt More Effectively.

We’ll be talking about . . .

10 places you’re probably haven’t been looking for business in

How to ROCK your snail mail

How to get more referrals

How to generate business from your social network

Emails that ROCK

How to use creativity to get the attention of a busy decision maker

How to use traditional networking to generate more business

And yes, we’re going to show you how to marry it all in with the phone . . .

Not replace it!

I’m going to show you ACTUAL examples of how your peers are bringing home the bacon!

Early registration is under way which means if you enroll BEFORE August 14th, you save $100!

I’m also thinking that this course could help you finish your year stronger and that’s never a bad thing!

Click HERE and check out what I have in store for you!

If you like what you see, sign up now and save $100 bucks.

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Paul Castain
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paul@yoursalesplaybook.com

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