Are You Making This Cold Email Mistake?

I received an email that immediately grabbed my attention and then lost me;

Just as fast!

The email had a subject line that was simply “Paul – Question for you” but;

The preview text (the text that gives us the first few characters) revealed that it was in fact a pitch.

Nothing wrong with a pitch but I was quickly able to see that it wasn’t something I wanted to pursue;

BEFORE I even opened the email!

The brain LOVES a good mystery and has a need to resolve things. That’s why you use the preview text to entice the reader.

And that’s yet another reason why you should NEVER lead with something about you and your company!

How Many Characters Comprise

The Preview Text?

It really depends on which email platform the recipient is using, if they’re viewing it on a desktop or mobile device etc.

It can be anywhere from 35-140 characters.

My suggestion would be to plan for 140 characters so you’re covered across all bases.

We talk more about how you can capture your dream client’s attention during our 10 Cold Email Tactics and 19 Templates That Will Get A Decision Maker’s Attention download.

Here’s what you’ll gain access to;

The 3-Touch “Promise” Sequence (Plus 3 templates)
The 3-Touch LinkedIn Sequence (Plus 3 templates)
The “Speedbump” Tactic (Plus 2 templates)
14 Ways To Establish Credibility (Plus 5 Templates)
The Email I Send When Someone Is Using My Competitor (Plus 1 Template)
2 Types Of Referral Emails (Plus 2 Templates)
The Email You MUST Send During Uncertain Times (Plus 1 Template)
Why “Bump” Emails Are Broken And What You Can Do To Fix Them (Plus 1 Template)
The One Type Of Email The C-Level Can’t Resist (Plus 1 Template)

When?

Download it now and then view it whenever you’d like!

What’s Included?

(1) 60-75 minute pre-recorded training session

19 Email Templates

How Much?

$99

Paul Castain's Blog