I watched “Dave” present to a group of would be entrepreneurs.
Everything up until this one point was all facts and figures then;
He stole everyone’s heart and made multiple sales that day.
How?
He needed to have EVERYONE in that room understand that our franchise required a commitment, NOT a goal.
So he told the story of when he asked for his future father in law’s permission to marry his daughter.
He painted a picture of a nervous young man who upon asking for permission was told to “Take a seat”.
After studying Dave for what seemed like an eternity he said;
“I have only one condition and I’m afraid it’s non-negotiable”.
He described another pregnant pause but “pregnant” really isn’t a word you want to use when you’re a young dude asking for permission to marry someone’s little girl.
“I want you to love her and I want that to ALWAYS be your priority”
Then Dave made his point about commitments versus goals.
He turned to the group of people somewhere between all the “AW, that’s sweet” and a few people who were visibly choked up and said;
“Now can you imagine if I said, ‘Sure. Tell you what, I’ll make it a goal’. How do you think that would have worked out for me? There are some things where you just have to fully commit. That’s what we’re looking for here”.
And with that corny little story, he connected with that room and;
He had their complete understanding of what it was going to take to be successful in one of our franchises.
And that’s the awesome thing about using stories in our sales cycle;
We create emotional buy in.
We create connection.
We help people understand a point, or our purpose;
At a MUCH deeper level.
Are you using stories?
On Thursday, October 11th, at 11:30 am EST, I’m going to share 7 very specific types of stories YOU need to have in your sales arsenal.
These 7 stories are designed to help you gently guide your prospect by the hand to a magical place called “a decision”.
Here’s what you’ll gain by joining us;
- The 7 Frameworks For Compelling Stories.
- The 7 Sales Stories.
- The 5 Things That Add Credibility To Your Stories.
- The Technique I Use To Remember EVERY Story In My Arsenal.
- How To Use Stories When You Prospect.
- How To Take A Complex Selling Point And Use A Story To Make It Easier To Comprehend
- How To Use Stories To Sell Change In An Organization
- How To Captivate Your Prospect With Your Delivery.
- How To Leverage The “Theme and Variation” Tactic.
When?
Thursday, October 11th, at 11:30 am EST.
Can’t Make It Then?
Sign up anyway and I’ll send you the webinar replay. View it whenever you’d like!
What Do You Get?
(1) 90 Minute Webinar
Worksheets
How Much?
$99
Click HERE to join us!
