Paul Castain's Blog

Be Brief Or Be Gone!

Posted April 28, 2014

The BBC released a report back in 2010 where they found the average attention span of the human race had dropped to an astounding 9 seconds.

Does that shock you?

More importantly . . . how do you work with that?

Do you ramble on for long periods of time without coming up for air?

Unfortunately “long periods of time” isn’t defined by minutes anymore . . . it might be seconds or it might just be too many words in an email!

Here’s a quick reality check.

Go into your sent box and check your emails. Do they read like mini novels?

When talking with someone, become conscious of how long you talk vs how long others talk.

Use more questions and . . .

Embrace the “2 minute rule”

Don’t ever let more than 2 minutes go by without you making your presentation  more interactive by asking a question, getting your prospect involved otherwise you might be guilty of inspiring . . .

Mucho outer body experiences!

But it all starts, right now . . .

With awareness!

FYI . . .

I work with sales reps, sales leaders and business owners who want to sell more.

For more information about my one on one sales coaching program, click here.

For more information about my customized training programs, click here

And to reserve your seat in our next online sales course, click here.

Paul Castain
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