Creativity Is A MUST If You're Prospecting During The Pandemic

We’re now living in a world, where the noise has increased, and attention spans have, (oh look, a squirrel), diminished.

With that in mind, how can YOU, stand out and capture the attention;

Of a buyer who simply has way too many people, things, and circumstances competing for their attention?

One way, is to use a well balanced mix of prospecting activities, INSTEAD of doing what 99.9% of your competitors are doing;

Clinging too tightly to phone and email!

And no, I’m not dissing cold calls and email;

I just think they’re lonely, and in need of some companionship from additional forms of outreach.

Things such as . . .

Snail Mail, FedEx, Drop in, Drop off, LinkedIn, Twitter, Facebook, Content, Warm Intro, Referral, Traditional Networking, Text, Video, and

“Creative Attention Getters”!

Today, I want to focus on that “Creative Attention Getter” thing!

Using creativity will give you at least two benefits for the price of one action;

First, you’re going to stand out.

As much as I love the phone, I see it as more of a typical approach (when used as a stand alone form of outreach), versus an “I’m different than all these other reps” approach. Phone and email are also your two noisiest channels.

Second, since your potential clients need creative solutions to their challenges, it offers YOU the opportunity, to demonstrate, your creativity.

And if we’re being honest, we’d all like to think we’re different from our competitors, but how many of us actually demonstrate our difference?

So that’s your assignment for today;

Answer the question;

In what ways can I use my CREATIVITY to capture the attention of the decision maker?

Sales Managers: Brainstorm this question in your next sales meeting. As pre-work, you can task each participant with bringing 1 creative prospecting idea to the meeting. Compile a document with all the ideas shared and send to everyone afterwards!

And if you’d REALLY like to get better at getting a potential client’s attention;

You’ll LOVE Session 3 of my Prospecting Course that launches on April 21st, especially, when I share HOW your peers have been using their creativity during the pandemic.

I’m thinking you might also LOVE the PDF with 30 creative prospecting ideas I’ll be sending you after the session!

Here’s what the rest of the course looks like;

In Session 1, we’re going to explore how you can seriously warm up your cold calls.

We’ll talk about 3 different “scripts” that I’ve designed to be used during the pandemic.

We’ll discuss how you can create a more objection-resistant dialogue while maintaining control of the call. And while we’re at it, we’ll discuss a revised objection handling formula that’s a must if you’re using the phone.

In Session 2, we’ll discuss how you can master this thing we call “email”!

I have tips that will help you with your subject lines, overall message, how to improve your response rates, and a few tactics that will forever change the way you approach emails going forward!

Oh, and you’ll get to send me one of your prospecting emails for an honest and helpful critique.

In Session 3, we’re going to talk about how you can use creativity to stand out and capture the attention of your prospects.

I’ll be sharing numerous real-life examples of what sales reps have been using during the pandemic.

In Session 4, I’m going to show you how to put everything together into an all caps EPIC prospecting campaign.

We’ll explore a lethal tactic called “Mixing and Mapping”.

You’ll be creating a well orchestrated prospecting campaign and sending it to me so I can provide personalized feedback.

When?

Class Begins On April 21st (from 11:30 am EST to 12:30 pm EST) and will continue each week, for four weeks until May 5th.

Can’t Join Us Live?

Well, then you’re screwed and should just go back to struggling through your prospecting. Just kidding! We deliver each session live and then send out the replay later that day. Go at your own pace, my friend!

AND CHECK THIS OUT . . .

You’re Going To Be Paired Up With An Accountability Partner!

The problem with most courses is that there’s no one to hold you accountable. No one to make sure you’re applying what you learned!

Not on my watch baby!

I’m going to pair you up with someone else taking the course and;

I’m going to assign homework after each session where I’ll offer personalized feedback!

You’re welcome!

What’s Included?

(4) 60-75 Minute Training Sessions

Session Replay Sent Later That Day

(3) Phone Scripts

(3) Voicemail Scripts

PDF With Suggested Responses To Typical Phone Objections.

(15) Pandemic Appropriate Email Templates

Bonus PDF With 10 Attention-Getting Subject Lines

PDF With 6 Ways To Increase Email Response Rates

PDF With 6 Ways Your Peers Are Using Creative Prospecting Tactics During The Pandemic.

PDF With 30 Creative Prospecting Ideas

Folder With A 10 Touch Prospecting Campaign Complete With Suggested Templates and Phone Scripts.

Bonus Prerecorded Session Getting Your Sh*t Together

Bonus Prerecorded Session How To Generate Leads Via LinkedIn

(10) LinkedIn Templates

Personalized Feedback After Each Session When You Hand In Your Homework Assignment.

Email Access To Paul Castain To Answer Any Course Related Questions

How Much?

$299

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