So I’m sitting waiting to meet with my banker the other day and found myself getting both impatient and annoyed.

She was now 15 minutes late for our appointment and I can see her still with another client.

Normally, I’m a patient dude, but it annoyed me that she never got up and gave me the courtesy of a quick apology and an ETA.

With no one at the bank showing signs of giving a damn, I turn to my trusty I-Phone and type out a rather abrasive status update and then stopped myself.

Why?

Because its not my style. I don’t believe that poor service is an excuse for Paul Castain to “out” an organization but I digress.

Within a minute of my aborted status update, my banker came over to me and apologized. Within 3 minutes I was sitting with her and she explained how she is the only banker available today and how crazy things were.

Good enough for me. Within minutes we were back to being like “peas and carrots”!

Things don’t always work out that way though!

Our society is not only all about the  instant gratification, its now “instant bitching” if we can’t be instantly gratified.

Think I’m kidding?

Take a look at what people are constantly holding in their hands these days.

The smartphone has become the permanent companion of our society and guess what?

People love to bitch about poor service, rude people, high prices, inferior products and even companies in general.

They’re doing it via their status updates and check this out . . .

They can reach anywhere from a few hundred to tens of thousands  . . . within seconds!

So here’s the million dollar question . . .

Is your company aware of the speed of dissatisfaction?

Do you listen via social media for dissatisfaction with not only your company . . .

How about your competitor’s?

Losing a customer because you didn’t hear their cry for help is inexcusable!

Failure to gain a client because you didn’t hear their cry for help is too!

And for those of you who still “don’t get” social networking, please don’t rush . . .

There are some of us out there having a blast taking your business!

And if you’re holding back  on including social networking in your “sales mix” because you don’t know how, then you should join us for our online sales course. We just opened it up for enrollment!

If you’re holding back because you don’t “get it” or you do “get it” but other bright shiny objects make it easy for you to put it off . . .

I would invite you to rethink that!