Paul Castain's Blog

Do This BEFORE Sending A Cold Email. It’s A Game Changer!

Posted December 10, 2019

Most sales reps will send an email without taking the time to do some basic research.

That basic research can make the difference between a well targeted, relevant email;

And one that has zero value or relevancy.

But does it make sense to research before emailing?

Somehow the immortal words of that internet lady come to mind;

Ain’t Nobody Got Time For That

But what if there were a way to do some basic research, quickly?

Enter the “3×3” rule!

Before I explain this, I want to give full credit to Steve Richards who came up with this idea.

Here’s how it works;

Set a timer for 3 minutes.

Spend that time researching a potential client with the goal of finding 3 things that you might be able to leverage.

Doesn’t sound like much time, right?

Well unless you’re a freakin emailing virtuoso, you’re going to be reaching out several times to a potential client before they agree to meet, right?

So if each time you spend 3 minutes and find 3 things and you multiply that by the number of times you reach out;

You’re going to accumulate a lot of intel! 

Oh, and your emails are going to be WAAAAAYYYYYY MORE relevant!

Would You Like 70 Email Tips and 20 Sales Email Templates?

Join us for our 70 Ways To ROCK Your Sales Emails webinar.

Sign up to gain access to . . .

  • 30 ways to find potential clients who are 400% more likely to buy NOW!
  • 4 ways to get email addresses WITHOUT spending a dime on email lists.
  • 20 different types of emails that I’m personally using to get results for my business. Oh, and I’m also going to send you the templates so you can begin using them immediately!
  • 12 subject line mistakes that you need to avoid. Keep making them and you’re hosed!
  • 12 BETTER subject lines that get your email read.
  • 12 ways to head off skepticism, doubt and objections.
  • One EPIC mistake, just about every sales rep makes, in the first 3 sentences of an email.
  • A really simple, 4 step messaging framework that gets results.
  • 2 Psychological techniques that work like a charm!
  • How to dramatically increase your response rate

Here’s What You Get;

(1) 90 minute training session

Replay Of The Webinar (In case you can’t join us live (or even dead) or you’d like to review the training again)

50 Email Templates

Investment: $99

If you’re ready to seriously kick your email skills up a notch, you won’t want to miss this important training!

Please click HERE to reserve your spot!

You don’t have to have a PayPal account to purchase this program. You can pay with any major credit card or Venmo. Once you click on the button, select the “Pay with a debit or credit card”, or the Venmo option.

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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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