Have any (or even all) of your clients pigeonholed you?
We become “pigeonholed” whenever a client labels us the person they go to for one thing but meanwhile we offer many other things they’re buying from someone else.
The reasons for this can vary but more often than not, it’s a simple awareness thing.
This can present a bit of a challenge for us because we don’t want to go over the top with the “Did you know we also offer ______” stuff.
So what the heck do you do?
There are many things I do to keep the various things I offer front and center with my clients.
Today, I want to focus on just one!
First, I made up a single sheet with 10 things I offer.
Note: I didn’t want the sheet to contain lots of words or narrative of any kind.
Why? Because people are far too busy to read that stuff! It’s also very typical and I’m not typical.
Next, I wasn’t digging the whole “10 Things I Do For My Clients” or “10 Ways I Can Work With You” thing . . .
So I decided to have some fun and do something that underscored the “Castain” brand . . .
while speaking to something my clients need . . .
They need help becoming sales rock stars!
So, I changed the title and went with . . .
“10 Ways I Rock With My Clients” Simple, elegant with no sh*tty marketing speak!
I sent it off to my designers and let them work their magic.
Here’s what they came up with . . .
It’s fun, its informative and its brief enough to get read.
It’s also a versatile piece . . .
I can send this to my clients in an email.
I can link to it in a PS in my auto signature “PS Here Are Some Other Ways We Can Work Together”
I can include it as a page in my proposals.
I can upload it onto my Linkedin profile.
I can send it off via snail mail with an intro letter or with a handwritten post it note.
Do I think this crazy little PDF will change the world?
Hell no . . . but I do believe it will help me in my efforts to educate while reinforcing my brand!
I’m also of the belief that’s it’s a breath of fresh air because it ISN’T typical!
So today you have some homework . . .
Give some thought to how you will keep your clients (and potential clients) informed of all the cool things you do because;
For us to think that they have us and all those things we do on the brain is wishful thinking at best!
Here’s a downloadable version of 10 Ways I Rock With My Clients Download one for yourself and then email it to your boss with a note that reads “We need to work with this dude!”
And speaking of which . . .
It’s Time To Unsuckify Your Sales Kick Off Meeting By
Hiring Paul To Be A Speaker!
I help sales reps, sales leaders and business owners sell more. To learn how, click HERE. For speaking availability and rates, email me paul@yoursalesplaybook.com
