There are actually several ways for you to heat up a cold call by sending an email first.

For now, my advice is to make them hungry with a “potato chip” email.

You know the deal with potato chips (you can’t eat just one) and that’s exactly what you can do in your email.

Ways to present a “potato chip”;

Hint at a result and offer to share how they can achieve it, if they take your call, and then tell them the date and time you’ll be calling.

Offer some important info that you will share, if they take your call, and then tell them the date and time you’ll be calling.

An important resource that you will share, if they take your call, and then tell them the date and time you’ll be calling.

Anything to make them hungry but;

A) Obviously, don’t bullsh*t them.

B) Use your pre call planning research to make the email specific to THEM. Example: “I have a few ideas that might underscore your new green initiative, product launch, expansion, etc”

C) Use my “Reverse Call To Action” technique.

The reverse call to action is when you tell them the action YOU are going to take, instead of asking THEM to do something.

Example: “I’m going to call you, Thursday morning, at 9:30 am”

There’s more to this, but for now, this can, and WILL heat up your cold call.

Why?

Because you’re intriguing them with something useful and relevant, but holding out on delivering it, until they take your call.

The brain loves a good mystery and has a need to connect ALL of the dots.

You’re also leveraging “FOMO” (Fear Of Missing Out).

Use that to your advantage with an email and follow up call.

We’re going to be talking more about the “potato chip” and the “reverse call to action” techniques in our 70 Ways To ROCK Your Sales Emails webinar.

Have you registered yet?

Sign up to gain access to . . .

• 30 ways to find potential clients who are 400% more likely to buy NOW!
• 4 ways to get email addresses WITHOUT spending a dime on email lists.
• 20 different types of emails that I’m personally using to get results for my business. Oh, and I’m also going to send you the templates so you can begin using them immediately!
• 12 subject line mistakes that you need to avoid. Keep making them and you’re hosed!
• 12 BETTER subject lines that get your email read.
• 12 ways to head off skepticism, doubt and objections.
• One EPIC mistake, just about every sales rep makes, in the first 3 sentences of an email.
• A really simple, 4 step messaging framework that gets results.
• 2 Psychological techniques that work like a charm!
• How to dramatically increase your response rate

Here’s What You Get . . .

Worksheets

(1) 90 minute training session

Replay Of The Webinar (In case you can’t join us live (or even dead) or you’d like to review the training again)

20 Email Templates

Investment: $99

If you’re ready to seriously kick your email skills up a notch, you won’t want to miss this important training!

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