I think all of us are really guilty of that familiarity thing.

We think because we hear it, and see it and talk about it all the time, the rest of the world  . . .

Understands it and has connected the dots and;

Is sick of hearing about it because everyone is saying that but . . .

More often than not we miss golden opportunities.

Such was almost the case with something I had been tripping over that resulted in $20,000 in extra revenue in 14 days!

Here’s What Happened . . .

As someone who takes credit cards as payment for my online courses, I get emails about programs PayPal is offering.

One of them, has been in place for a while and they just recently changed the name of it.

It’s simply an option for people to buy now and pay later.

Truth be told, I had stumbled across this so many times that I just didn’t pay it any mind; until I decided to educate my audience on it.

All I did was put the following instructions beneath the payment options for this online course.

Running Tight On Money?

You might be able to finance this purchase through PayPal!

Here’s how!

• Check out with PayPal and then choose PayPal Credit.
• Answer 2 quick questions and accept the terms.
• You’ll know within seconds if you are approved.
• Look for your PayPal Credit statement notification via email.

I noticed an immediate increase in sales and I received emails from about 15 people telling me they just signed up and thanking me for helping them make it happen.

Did you catch that last part? They thanked ME and meanwhile, I’m selling more courses. Gotta love capitalism!

Then there was this crazy email where someone said they still couldn’t afford it but had passed the payment info along to her boss.

Next thing you know, her boss agreed to fly me out and deliver a customized version of my online course.

All because I was willing to put myself in my customer’s shoes!

We’ve all heard the saying “Familiarity breeds contempt”but too many times, for us sales folk . . .

Familiarity breeds NO attempt

In other words, we, the sales reps, know of special programs and financing but we ASSume that everyone knows about it so we make no attempt to educated and inform them.

What programs could you be offering your potential clients that you aren’t?

Are there loans, grants and special financing available outside your company that you could point your prospects towards?

Are You Ready To Bring Your Sales Up A Notch (or 3)?

Then have a look at these online courses launching in December and January!

Our next online sales program starts December 9th! Click here for details!

Our How To Hunt More Effectively program starts on January 20th. Click here for details!

And yes, I discount for 2 or more. Email me for special pricing paul@yoursalesplaybook.com

Running Tight On Money?

You might be able to finance this purchase through PayPal!

Here’s how!

• Check out with PayPal and then choose PayPal Credit.
• Answer 2 quick questions and accept the terms.
• You’ll know within seconds if you are approved.
• Look for your PayPal Credit statement notification via email.