I’ve noticed 3 very typical prospecting errors that;
Completely undermine the rep’s efforts to set an appointment.
The Frequency Of Contact Is Initially “Hot and Heavy” Then Nothing!
I’ve been noticing an influx of mostly emails, a few times per week, for about 3 weeks.
Then they go away;
Never to be heard from again!
Can you say “Shortsighted”?
I mean, holy sh*t, you smother me with communication and wonder why I haven’t responded, then;
After 3 whole weeks;
You respond by giving up?
I bet your competitors LOVE you!
They Keep Repeating The Hell Out Of The Initial Email Message
Many companies are automating their emails to automatically advance to the next email in the sequence when there isn’t a response.
Brilliant, right?
It actually can be if you don’t keep forwarding the last email you sent with a “Didn’t hear back from you.” or “Wanted to circle back on the last email I sent.”
You need to understand something;
If your first email doesn’t get a response;
You need to make the next one different and;
If you continually send the same recycled email;
You’re conditioning the recipient NOT to open your email in the future!
They Very Rarely Use More Than One Form Of Outreach In Their Cadence And When They Do, It’s Usually Email and Phone.
As a business owner, I experience this all the time!
Reps will only attempt contact via phone and email!
I never receive communication via LinkedIn or Twitter.
Time Out! You might be thinking “But I don’t use those platforms.”
But your potential clients DO, and you should meet your potential clients where THEY want to meet.
I never receive snail mail or FedEx.
Nothing creative.
No warm intros from mutual contacts.
Just the same tired email and/or the exact, same, voicemail.
I’ll leave you with two things to ponder;
First, are you making any of these mistakes?
Second, What are you going to do about it?
We talk more about various forms of prospecting AND;
Creating a kick-ass prospecting cadence in our How To Create A Kick-Ass Prospecting Cadence webinar.
It takes place on February 13th, at 11:30 am EST and;
Here’s what you’ll learn by joining us;
- 3 Different Prospecting Cadences: You will learn the step by step prospecting cadences I’ve created for the sales teams I’ve trained. We’ll discuss what to say, when to say it, and what channel to utilize. You’ll also get the exact scripts and templates so you can implement immediately!
- 5 Keys To A Kick-Ass Prospecting Cadence: There are things that most sales reps are completely unaware of when it comes to their approach and how it’s perceived by decision makers. We’re going to explore mistakes to avoid as well as the key components of an effective prospecting cadence!
- 6 Ways To Add Value To The Recipient: Everyone loves to tell you to “add value”. Great idea, but HOW do you do that? Don’t worry, I got you covered!
- 5 Ways To Use Creativity To Capture A Decision Maker’s Attention: I’m going to share 5 creative approaches your peers have been using and I’m even going to throw in a bonus PDF with 30+ creative ideas you can easily (and inexpensively) add to your cadence.
- How To Draw Someone Out Who ISN’T Responding To You: Admit it, this one’s your favorite because you know it sucks when your outreach is completely ignored! I have a few ideas to help!
When?
Here’s what’s included;
(1) 60 Minute Webinar With Over 25 Actionable Tips
Webinar Replay In Case You Can’t Join Us Live Or You’d Like To Review Again
(3) Ready Made Prospecting Cadences Complete With Scripts and Templates
(1) Bonus PDF With 30+ Creative Prospecting Ideas
(1) Bonus Exercise With Feedback From Paul: “How To Add Value While Communicating With Potential Clients”
How Much?
$99
