Want to know how you can increase the probability of a decision maker taking your call, especially;

During A Pandemic?

First, let’s talk about what NOT to do.

1. When you call and get voice mail, don’t hang up and immediately call back.
2. If you like to hang up, and immediately call back, when you get voice mail, don’t hang up and repeat the process.
3. Just in case you didn’t get the point of the first two suggestions, let me spell it out for you;

You’re irritating the sh*t out of someone and will probably succeed in not only getting them to pick up their phone but get an immediate “Stop calling me” response.

So what CAN you do to get someone to pick up the phone???

You could intentionally call the wrong extension and say something like “Oh I’m sorry, I was actually trying to reach ________, could you transfer me?

Calls that are transferred look differently on many phone systems and you might get a knee jerk reaction in the form of them picking up the phone.

Unfortunately, with more people working remotely, this probably isn’t your best option.

You could send them one of those pre paid cell phones with a note letting them know the day and time you’ll be calling. If you are going to use this approach, you’ll obviously want to reserve it for bigger, juicier accounts.

What can you do with so many decision makers working from home?

Send A “Potato Chip” Email!

Do you know the deal with potato chips?

You can’t eat just one and that’s why you need to use them in an email (prior to a call to a potential client).

Ways to present a “potato chip”;

Hint at a result and offer to share how they can achieve it, if they take your call, and then tell them the date and time you’ll be calling.

Offer some important info that you will share, if they take your call, and then tell them the date and time you’ll be calling.

An important resource that you will share, if they take your call, and then tell them the date and time you’ll be calling.

Anything to make them hungry but;

A) Obviously, don’t bullsh*t them.

B) Use your pre-call planning research to make the email specific to THEM. Example: “I have a few ideas that might underscore your new green initiative, product launch, expansion, etc”

C) Use my “Reverse Call To Action” technique.

The reverse call to action is when you tell them the action YOU are going to take, instead of asking THEM to do something.

Example: “I’m going to call you, Thursday morning, at 9:30 am”

There’s more to this, but for now, this can and WILL heat up your cold call.

Why?

Because you’re intriguing them with something useful and relevant while holding out on delivering it until they take your call.

The brain loves a good mystery and has a need to connect ALL of the dots.

You’re also leveraging “FOMO” (Fear Of Missing Out).

Use that to your advantage with a “potato chip” email and follow up call.

We take a much deeper dive into this in our upcoming How To Hunt For New Business MORE Effectively course.

Have you had a look at it yet?

It combines cold calling, email, LinkedIn, snail mail, creativity, etc, to help you get in front of MORE opportunities.

It includes suggested call and voicemail scripts, email templates, and a LinkedIn communication plan that also includes templates.

Here’s what I have planned for you;  

In Session 1, we’re going to explore how you can seriously warm up your cold calls.

We’ll talk about 3 different “scripts” that I’ve designed to be used during the pandemic.

We’ll discuss how you can create a more objection-resistant dialogue while maintaining control of the call. And while we’re at it, we’ll discuss a revised objection handling formula that’s a must if you’re using the phone.

In Session 2, we’ll discuss how you can master this thing we call “email”!

I have tips that will help you with your subject lines, overall message, how to improve your response rates, and a few tactics that will forever change the way you approach emails going forward!

Oh, and you’ll get to send me one of your prospecting emails for an honest and helpful critique. 

In Session 3, we’re going to talk about how you can use creativity to stand out and capture the attention of your prospects.

I’ll be sharing numerous real-life examples of what sales reps have been using during the pandemic.

In Session 4, I’m going to show you how to put everything together into an all caps EPIC prospecting campaign. 

We’ll explore a lethal tactic called “Mixing and Mapping”.

You’ll be creating a well orchestrated prospecting campaign and sending it to me so I can provide personalized feedback.

When?

Class Begins On April 21st (from 11:30 am EST to 12:30 pm EST) and will continue each week, for four weeks until May 5th.

Can’t Join Us Live?

Well, then you’re screwed and should just go back to struggling through your prospecting. Just kidding! We deliver each session live and then send out the replay later that day. Go at your own pace, my friend!

And Check This Out . . .

You’re Going To Be Paired Up With An Accountability Partner!

The problem with most courses is that there’s no one to hold you accountable. No one to make sure you’re applying what you learned!

Not on my watch baby!

I’m going to pair you up with someone else taking the course and;

I’m going to assign homework after each session where I’ll offer personalized feedback!

You’re welcome!

What’s Included?

(4) 60-75 Minute Training Sessions

Session Replay Sent Later That Day

(3) Phone Scripts

(3) Voicemail Scripts

PDF With Suggested Responses To Typical Phone Objections.

(15) Pandemic Appropriate Email Templates

Bonus PDF With 10 Attention-Getting Subject Lines

PDF With 6 Ways To Increase Email Response Rates

PDF With 6 Ways Your Peers Are Using Creative Prospecting Tactics During The Pandemic.

PDF With 30 Creative Prospecting Ideas

Folder With A 10 Touch Prospecting Campaign Complete With Suggested Templates and Phone Scripts.

Bonus Prerecorded Session Getting Your Sh*t Together

Bonus Prerecorded Session How To Generate Leads Via LinkedIn

(10) LinkedIn Templates

Personalized Feedback After Each Session When You Hand In Your Homework Assignment.

Email Access To Paul Castain To Answer Any Course Related Questions

How Much?

$299

Click HERE to secure your spot in this program!

Train your ENTIRE sales team for $999!

Yep, Whether you have 5 sales reps or 5,000, you’ll only pay $999 total and;

Each member of your team will have access to Paul Castain and get his personalized feedback with the assignments.

We’ll (and by “We’ll I mean “I’ll”) even throw in a FREE 30 minute conference call for your team when you go with the $999 option.

Click HERE to purchase the team option.