The way you leave a more compelling voice mail message is exactly the same way you deliver a more compelling message when you get someone “live” on the other end of the phone and . . .

It’s also the same way you craft a more compelling email message and write a better note that you send off in the mail . . .

Stop making the message about you and make it about them!

Most voice mails start off with something like “Hi Janet, it’s Dirk Diggler with ABC Widgets. We create widgets that _____” Or “Hi Janet, it’s Bud Fox with Anacot Steel and we’re a full service _________”

That’s exactly how you inspire the recipient to have an “outer body experience” while they listen to your voice mail and when I said “while they listen to your vm” I was being nice because if you lose them within the first few seconds, they’re going to hit the delete button!

Instead, you need to take that meticulous pre call planning you were supposed to do and intrigue them by referencing something relevant to THEM such as . . .

Expansion at their company

A new product launch

Contracts won

Their competition

Changes in legislation

Hiring at their company

Their earnings

Your contact being new to the position or perhaps having just been promoted

A mutual contact

Things going on in their industry

Things going on in their local area

Something mentioned in a press release that’s relevant to them

So instead of talking about a subject that for the most part, they don’t care about (you and your company), why don’t you lead with something about them and then tie it in with a hint of how you might be able to help?

We all know that everyone’s favorite subject is them . . .

So if we know that, why don’t we speak to that?

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