Paul Castain's Blog

How To Prospect (Even When You’re Really Busy)

Posted September 11, 2016

Sales, for many of us, is a balancing act between several activities;

Prospecting

Retaining and “Wowing” Clients

Growing and Developing Clients

Oh, and let’s not forget about all the admin activities we need to do to support the other activities.

Needless to say, it can become really challenging when it comes to prospecting regularly.

There are several things you can do, but today, I want to focus on just one that pays multiple dividends.

Presenting The “222” Formula

Everyday,  BEFORE “game time” send 2 emails, to two potential clients.

Everyday, BEFORE “game time” send 2 pieces of “snail mail”, a Fed Ex etc to two potential clients.

Everyday, DURING “game time” make 2 calls, to two potential clients.

That wouldn’t take you long to do, right?

Before I tell you how you’ll benefit from this, let’s both agree that this is the bare minimum you’ll do everyday. We also need to agree that if you want to be a sales rock star, you’re going to have to do much more.

Having said that, if you commit to this minimum, at the end of a year, you’ll have 1,440 more “touches” than you do now and;

Unless you’re telling people to kiss your a$$ in those touches, a few more doors are going to be opened and;

You’ll have given yourself the gift of working on your prospecting muscles EVERYDAY!

My guess, is that you aren’t doing that now, right?

Oh, and you’ll start each day feeling AWESOME because BEFORE the day even started, you’ve emailed and snail mailed to potential clients . . .

While your competitors are hitting the snooze button on their alarm clock!

Just make sure that this becomes a scheduled event and that you remain dedicated to the plan!

And speaking of prospecting, be sure to check out our Prospect Like A Pro download!

Click HERE to check it out and to download it instantly!

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Paul Castain
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