How To Use "Pattern Interrupts" When You Cold Call

Chip Heath, co author of Made To Stick once said;

The most basic way to get someone’s attention is this;

Break someone’s pattern!

That statement has prospecting written all over it!

Too many times, we find ourselves knee deep in a pattern of;

We call, they blow off the call and let it go to voice mail.

We call and they give us their default “We’re all set” “No need” etc.

We email, they ignore the email.

These are all patterns that typically go nowhere until;

You break the pattern!

There are numerous ways to break someone’s pattern like;

Asking a question

Saying something completely unexpected.

Injecting humor

Using a shocking statement

Changing your message (especially if you’ve been saying the same thing over and over again).

I’m going to be talking a lot more about “Pattern Interrupts”, especially how to use them when you’re face to face with a phone objection.

Ready For Some Fresh Prospecting Ideas?

Purchase my Prospect Like A Pro download.

Here’s what we cover;

30 ways to find potential clients who have a higher probability of needing what you sell TODAY.

How to research quickly and efficiently so it doesn’t become your life’s work.

33 ways to approach a potential client.

3 ways to dramatically increase the probability of someone taking your call instead of letting it go to voicemail.

Creating a prospecting cadence that maximizes exposure, while limiting something experts refer to as “Becoming a pain in the ass”.

15 email templates that get opened, read and responded to.

How to embrace a “gatekeeper” as a partner vs some cranky keeper of the gate!

How to craft an objection resistant dialogue that gets their attention from “Hello”. I’m also going to send you a template you can IMMEDIATELY apply.

12 ways to proactively prevent skepticism, doubt, resistance and I might as well say it, OBJECTIONS!

A 3 step formula for responding to 95% of the objections you get on a regular basis.

3 really cool tactics to use when someone asks you to send them information.

4 types of voice mails that will capture the recipient’s attention. I’m also going to send you the templates.

Here’s What You’ll Get . . .

(2) 90 minute sessions with over 75 ideas to dramatically improve your prospecting efforts!

(2) Sets of worksheets (one for each session)

15 email templates

1 opening statement template

4 voicemail templates

Email access to me to answer any course related questions

Go At Your Own Pace

Since this is a download, there aren’t any set times you need to show up for class. View it at your leisure and go at your own pace. I won’t tell anyone!

“Every session during this course I took away something that I was able to apply that SAME day. I took the tips and started getting through, or using gatekeepers to my advantage, got my voicemails returned and while using the reverse call to action, actually had customers apologizing to ME for missing MY call.

By the end of every week, I’d have the recording to go back and listen to again, or at a convenient time for me, so it was easy to keep up week to week.

Lastly, you feel like you are the only one of Paul’s students. He does a perfect job of welcoming your questions, encourages you to send him things that you are working on and will give you feedback, and is such a cheerleader for his students. We all know that sales people have a high need for approval, and you WILL get it from Paul. As well as a kick in the you-know-what when necessary.

If you e-mail Paul that you tried something new, you will get an e-mail back saying Great job and that’s something we all need to keep on going and to try even harder.

Invest in YOU, and you will quickly see the monetary return.”

Deirdre McArdle, Inside Sales Representative at Specialty Silicone Products, Inc.

What’s The Investment?

$199

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