Here are a few of the things your peers will be doing to stand out with their selling efforts this summer;
They’ll Utilize “Summer Specific” Messaging
One of my coaching clients sells security software and uses the subject line “Hackers never take a vacation”,
Many of my printing clients create free guides and webinars designed to help marketers get more bang for the summer print and direct mail budget.
Several of my clients send out “Weekender” type of messages alerting potential clients of events, movies, and festivals going on in the local area.
With the pandemic, you can also share info on virtual tours of museums, amusement parks, beautiful destinations, musician live streams, etc
They’ll Leverage Prospect/Client Events
Neil Wood hosts client dinners at local outdoor venues. He typically invites 5-10 of his clients (and significant others).
They have lots of laughs, they expand their network, they feel appreciated and;
Neil typically walks away with several referrals!.
How about hosting a “Summer Specific” seminar or webinar?
They’ll Leverage “Summer Specific” Creativity.
Margaret Harmon sent me a really cool beach ball with a handwritten note. Guess how many beach balls and handwritten notes I received from Margaret’s competitors?
Many of my clients create fun “summer kits” to send to their prospects.
When was the last time your prospect had some ice cream sent to them by one of your competitors? Exactly! So check out this cool website and send them some!
They’re Hosting Virtual Networking Events
One suggestion I share in our Virtual Sales Camp Program is to host your own virtual networking events since most networking events have been shut down due to Covid-19.
How about jumping on a call with someone in your LinkedIn network?
And then there’s this . . .
Many of your peers will win deals simply by outworking the majority of their competitors;
Who are busy slacking because they feel it’s useless to put in the work over the summer!
75 Tactics and 50 + Templates To Help You Sell MORE This Summer
Join us this summer for our Virtual Sales Camp Program.
It’s 4 prerecorded sessions, PDFs, templates, worksheets, and resources to help you sell more!
Here’s what the program looks like;
Session 1 How To REALLY Get A Decision Maker’s Attention
- The one phrase that will immediately set you apart from your competitors.
- How to dramatically increase the probability of a decision maker taking your call. Did you ever wish there was a way to get someone to actually pick up their phone? Here you go!
- 5 email tactics your peers are using to stand out.
- BONUS PDF: 10 email subject lines that lead to MORE opens and MORE responses.
- How to leverage “summer messaging” to stand out.
- 15 ways your peers are using creativity to get in the door. BONUS PDF with 20+ additional ways you can use creativity to capture a decision maker’s attention.
Session 2 Multi-Channel Prospecting.
- 4 LinkedIn tactics EVERY sales rep should leverage.
- 2 ways to create WARM Calls instead of cold calls.
- 2 referral sources you’ve completely neglected.
- 5 ways to use snail mail to set yourself apart.
- 2 email tactics that generate appointments.
- BONUS: 50 cold email templates.
- 5 ways to use a “reverse call to action” to create interest.
- How to devise a “3 touch mini campaign” and a multi-channel prospecting cadence.
Session 3 Maximizing Account Potential
- The one mistake that hurts your clients and your paycheck!
- A 3 step questioning technique that helps safeguard your accounts, generate more opportunities, testimonials, and referrals.
- How to get the inside track on new opportunities.
- How to get access to additional stakeholders WITHOUT offending your contact.
- How to expand to other locations, divisions, etc.
- How to add value via ideas, surprises, and resources.
- BONUS PDF: A stay in touch cadence to help you stay “top of mind” with your clients.
Session 4 Expediting Your Deals
- How to take immediate control of your deals WITHOUT being controlling or manipulative. BONUS PDF: How To Take Immediate Control Of Your Prospect Meetings.
- 8 ways to safeguard your deals and keep them moving forward.
- How to leverage the “theme and variation” tactic.
- How to preempt and respond to obstacles, stalls, and objections.
- 3 tactics to use if you feel you’ve been “ghosted”.
- BONUS PDF: 100 sample questions to ask your prospects.
When?
Download it instantly and go at your own pace!
Where?
Your computer screen.
What’s Included?
(4) 60 minute pre-recorded sessions with over 75 actionable tips
Worksheets
50 email Templates
5 Bonus PDFs
(4) Assignments and individualized feedback from Paul Castain
Access to a secret resource page with additional PDFs, articles, etc
Email access to Paul Castain to answer any questions related to the course material
How Much?
$375