Paul Castain's Blog

I Bet You Have A Whole Year Of These Wasting Away

Posted December 6, 2013

It’s called rejection and most people leverage it poorly!

If you are of the human variety . . .

You had deals that were lost.

Clients who left you.

People who continually said “No” to an appointment.

In many cases, with those rejections went two things . . .

1) An opportunity for you to get better at your craft because your ego probably told you stuff like “Screw them if they can’t see this is a better deal” or you wrote them off as being difficult etc.

Homework: Look back on the deals you lost now that some time has past and the emotion has gone (hopefully) Look back on why you lost the deal, what you could have done better and let’s not forget what you did well so you can repeat the cool stuff. There’s a catch though, look at all of these things suspiciously as in “I know there’s something here that I’ve been missing . . . what is it?”

Perhaps there’s something you can learn that will provide . . .

2) A bigger opportunity to circle back and try again!

And as far as those evil people who said “No” to an appointment with you . . .

You do understand that “No” is a conditioned response to anyone calling to take up a decision maker’s time, right?

When you look back, did you settle (during the phone call) on the first “No” meaning they said “No” (already have a supplier, no time to meet, not interested etc) and you basically said “OK, works for me, bye”.

Worse yet, did you look upon that experience as a door shut for all eternity by banishing them from your CRM?

And I guess we could ask ourselves the same question when it comes to the lost deal and the lost client.

Did we hear that same door close for all eternity or are we willing to embrace more of a “Not now” mindset.

Homework: Call everyone who told you “No” this year. Things change and by now you’ve given your competitor more than enough time to prove themselves as the inferior choice.

One more thing . . .

Redefine your rejections!

Start thinking of them as learning opportunities and as something that doesn’t exile you to the land of the eternal No.

Things change, competitors screw up and you WILL reclaim what’s rightfully yours!

Alright, good talk. I have to go reeducate some people who told me “No” earlier this year!

FYI . . .

Our upcoming online sales course will be the best one ever! There will be well over 100 actionable sales tips, several free bonus e-books, a free evaluation of how you’re responding to phone objections and several other freebies up my sleeve! The best part of this course is that you can go at your own pace and around your busy schedule. I hope you’ll invest in yourself this January. I believe you’re worth it! Please click here to learn more and to (pardon me for being blunt) get off your ass and take a step to starting the new year off strong!

Paul Castain
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