Now is not the time to stop selling, but;
Knowing what to say (when the world is going back for another round of lockdown) isn’t easy!
Before I get into the approach I use, let me ask you;
Have you taken the time to really think about the things your prospects and clients are concerned with right now?
Have you taken the time to think about the things your prospects and clients would find valuable right now?
Have you brainstormed those two questions with your sales team and compiled a list of hot topics?
Once you do (even some of) that, I want you to consider using an approach I’ve shared several times on this blog;
One Off, One On, Messaging
An “off” message is a message without an “ask” and it really needs to be pure value.
You could take one of the hot topics you identified in the exercise above and offer tips, resources, content, etc to help!
An “on” message is a message with an “ask” like a request to meet, have a discovery call, etc.
The key is to alternate between “off” and “on” so you can be helpful and do things that move you closer to getting that new client.
It also provides a nice way to provide value WITHOUT becoming a charity in the process!
Warning!!!
This tip is completely useless until you do something with it!
Sales Emails That Get Opened, Read, and Responded To During The Pandemic!
Join Us For Our Emails That ROCK (Pandemic Edition) Webinar This Tuesday, December 22nd!
I’ll be highlighting 20 different emails that will not only help you get in front of opportunities;
They will help you throughout your sales cycle.
I’m also going to be sharing Covid-19 friendly templates, subject lines, calls to action, and even some gentle psychology you can apply in your cadence!
Here’s a sample of the emails we’re going to discuss;
- The email my clients have been using that gets high response rates during the pandemic.
- The one type of email 99% of your competitors aren’t sending and yet your prospects need it to put them at ease during uncertain times.
- The one type of email you absolutely MUST send regularly, especially when someone ISN’T giving you the time of day.
- The 2 emails I send that create anticipation, establish expertise, and reduce no-shows.
- The “stay in touch” email campaign my clients are leveraging to stay top of mind between meetings!
- The pre-close email I’ve been sending since the pandemic began.
- 2 emails you can use if you’ve been “ghosted”.
When?
This Tuesday, December 22nd from 11:30 am – 1:00 pm EST. I’ll be sending the replay and templates to all who can’t join us live!
What do you get?
(1) 90 minute action based training session
Webinar replay sent later that day
20 Covid-19 friendly email templates with subject lines
10 Covid-19 friendly call to actions
Email feedback from Paul Castain when you hand in your homework assignment.
How much?
$99
Please click HERE to reserve your spot!
Can’t make it? Sign up anyway and I’ll send you the replay later that day. View it after the holidays if it’s more convenient for you!
If you’re ready to seriously kick your email skills up a notch, you won’t want to miss this important training!
Click the button below and take the first step towards improving your email chops!
