Decision makers are enjoying the last business day before sales reps;

Come out of the woodwork and descend upon their prospects with hopes of “closing” them before year end.

And with this increase in activity, comes the spewing of tactics that range from heavy handed to desperate.

Decision makers grow tired of the conversation this time of year and quite frankly;

So do sales reps!

I mean as much as a decision maker can say that they’re sick of the end of year tactics;

Can’t we point a finger back and say that we’re tired of the mental sabbatical many a decision maker begins just after Thanksgiving?

Aren’t we a tad sick of the conversation that ends with “Call me back after the holidays?”

Perhaps Don Draper said it best;

If you don‘t like what’s being said, change the conversation.

One way for you to change the “conversation” is to use MORE stories during the sales cycle.

Stories that are unique to you and your brand.

The customer experience and success stories.

Stories that help your prospect truly understand your value proposition.

Stories that reduce doubt and skepticism.

Stories that create urgency.

Stories that help you bond with your prospect.

Stories that help you get the emotional buy in.

So as we head into the final quarter of 2018;

Let’s change the “conversation” by adding stories to the mix.

Here’s a resource that can help.

Hire Paul To Speak At Your Sales Kick-Off Meeting

I help sales reps, sales leaders and business owners sell more. To learn how, click HERE. For speaking availability and rates, email me  paul@yoursalesplaybook.com